"Communities of Purpose”SM
Business Plan Summary
The Company:
Collectic Media LLC is
currently a Connecticut based Limited Liability Company.
Intent is to convert to
a B Corporation structure.
Our contact number is
(860) 550-3483
Goal
Collectic’s plan is to
disrupt the local journalism market with a sustainable business model. Expanding from our calendar, bulletin and
group features we provide an outlet for active community group participation. Our media services create social interaction,
content and commerce supporting the journalism needs of local community! Collectic puts everyone on the same page with
similar interests and needs in your community both public and private.
How
Collectic’s open
government features from its B corporate status connects citizens with their
government and community interests. Collectic seeks to provide bottom up local
to regional and state journalism needs with features to interconnect our
audience in today’s media driven world. The
business of the newspaper industry we are supplanting was not News! It was the commerce of the community supporting
News! By providing an interactive directory
of access to local and state government participants we expand to connect and support
community groups to create our trusted journalism platform. This creates the need to connect with participants
and the content the community groups and our commerce services provide from supporting
media services. It has repeatedly been
proven advertising alone will not sustain credible local curated news
supporting the need to provide trusted journalism to your or any community.
Collectic from its business model will seek to gain support for its effort to
bring trust to its journalism platform.
Collectic has amassed a
list of domain addresses to support an SEO effort to gain traction. We provide topical niche site services to
community interests under the topic headings of health, business, education,
religion, sports, military, education, lifestyle, travel, issue and community
groups, politics and government. To these
independent niche media topics we offer group site services, directories,
public service and local commerce features. All sites and services use Collectic as their common
registration with either WCIFind.com as directory search or WCIBuy.com as commerce
directory search. All sites aggregate
the users Collectic activity to their local Townbulletin as a news hub of their
community just as the Newspaper once was a hub of journalism for the community.
Our features are built
to encourage trust in our journalism content. With group interaction the awareness
of user connectivity interest and community action creates a filter for curated
content to succeed. The pilot is being
developed to build our initial momentum from a basic bulletin, calendar and
group site directory feature set for town and community interests within a
framework of a congressional district of towns and neighborhoods. We
intend to focus our Communitycalendar.net features as the go to calendar of the
community with identity features of public group and private member access. We intend using a "Crowd Funding"
method of capitalization through services, sales and subscriptions to service
features. Our build methodology will
focus first on member feedback to build our most requested service feature. Potentials within the pilot towns and community
areas of interest will encourage our initial members to provide feedback to
enhance the platform of features and help us define useful government and group
information services. We intend to
expand by congressional district using the initial pilot as our model. Why? We are all supported by one common link to
our federal government a congressional representative! What our representative is doing for the
district is most important! Not what he/she is doing for an outside party
interest. Collectic’s core focus is to
build public trust for our government and for our journalism. Without public trust no meaningful news or
information provider can sustain itself.
All the features of Collectic both media, social or commerce are intent
on this ultimate directive!
The Service
Collectic’s eclectic platform
was assembled to create advantages for communities from the varied interests of
its membership. Collectic provides service to diverse groups or
"Communities of Purpose"SM to share common
interests of practice and purpose. Guests are connected through a
common central registration our "Collectic" to a social to commerce catalogue
and directory of content and feature search. [WCIFind.com -
Wherecouldifind.com, WCIBuy.com - Wherecanibuy.com]. Tools are provided via this niche topic
network of community interest groups sites (#600) in addition to interactive topic
sites and services of government and politics (#146) community bulletins (#80),
blogs (#30), Mail (#40) and community commerce features and services (#95). Collectic impacts open government and local
internet journalism by providing these topic driven bulletin, blog, vlog, mail
and calendar features as paid packaged services!
The primary destination
of this Ven architecture of community service is the users common Town.Townbulletin.com,
as the hub for our members group content interest choices and local community
interaction. All politics is local as is our social interaction!
Although technology
connects us with the world, it leaves us disconnected from those in our
geographic community. Through Townbulletin.com and our
many local community sourced Directory, Bulletin, Blog/vlog, Group, Mail/SMS
and content page services we offer to help our members use technology to find
what they want, communicate their ideas and offer a means to improve their
lives for their State, Town or interest Community. Collectic
brings people together from the real world through technology. Our
mission is to drive members to use the platform as a tool for change, not just
for social interaction. Collectic is the “Community of Purpose” driven by
information, news and interactivity to enable cooperation.
By actively courting
members from specific topic channels as well as active real-world community and
social groups, Collectic can mobilize members in specific markets around this
country and the world. Guests (members) will want to contribute local
news, images and video about events and their lives. All submissions will
be via our PublicNewsWorks.com service - a user generated
content management engine that will dynamically arrange itself throughout the
day based on incoming content. Each town or state market has
individual unique site addresses or urls e.g. Townbulletin,
Policebulletin, Schoolbulletin, Parentbulletin, Businessgroups, Communitygroups,
Seniorgroups, Healthgroups, Politicalgroups, Governmentgroups, Issuegroups, Studentgroups
etc…..
Townbulletin acts as the
center of the user community in a ven architecture hub structure of interaction
for local community. The links running off the user community
Townbulletin are the common urls directed at our community service features.
Additionaly the individual URLs Communitycalendar.net,
Towndirectory.net and the various bulletins and page links combine through
our Publicnewsworks.com content management service to create a
news and information hub for local community content and public information.
Much as the newspaper
serviced the community of the past the Townbulletin and our
overall bulletin features combine to service the community. Our page urls or links such as Editorialpage,
Obituarypage, Classifiedpage, Sportspages, Funnypages and our
other various news page links act to bring public interest content from the
community back to the community. Some of which will be paid content. As a
newspaper acted in the past, members gain the ability to connect their content
and commerce with their community overall.
A small localized editorial
staff within each district will be charged with vetting content and eliminating
unsavory or potentially libelous material as well as creating new content.
The best will be pushed out for the community to consume. From this
directory engine, content could be reviewed and edited for use in print
publication that could highlight the best, most useful information from the
total submissions by subject. These print editions could circulate to the
community under the Collectic brand and or from the portal topic channels as
marketing tools.
This phase of the
project seeks to allow members and students to learn - how to communicate more
effectively and better understand what is happening among their peer
groups - discover unique achievements and talents that might not normally be
spotlighted - develop a habit of seeking high quality information that has been
professionally edited: - adopt the most modern journalistic practices i.e.
citizen journalism, web based production environments, multi format reporting.
A shared revenue model should be utilized after the project has reached a
critical mass audience.
Who would want to use
it, and why? Everyone in the local community will have a need to participate
in its use. Other networks have started by focusing on the student phase of
social interaction but have failed to fully engage them in a purpose. Our
network focus is to engage all in purposeful activity. Community is still
an unfocused market. Collectic means to engage members in purposeful
interaction among established groups and resources within our user community.
Too often parents and
teachers throw their hands in the air when asked about their teenage
children/students. This is a way to get a view into their thoughts, feelings
and activities and to engage them in adult issues. Students would be equally
driven to seek out this information, as they typically don't have time to
understand what is happening in more than a small number of different social
circles. By engaging as many different divergent groups with members as
mentors to students, from a variety of interests, we would highlight the myriad
different personalities that begin to blossom during the teenage years.
This is a means to engage divergent social groups within a community to
further the “It Takes A Village” philosophy. This is certainly a
significant benefit from the project
The key to Collectic's
growth research shows action-oriented people continue to interact and invite
new entrants to their field of interest. Social networks do not hold
participants who move, change jobs, or find other interests. Motivated
Collectic members will grow and attract new followers on a long-term basis.
They inherently expand both topical interests and new members to join in their
causes. Their expanding interests are long term, not fleeting.
Collectic also plans
alternative reality games and paid features! Games and features such as Civicvillage.com
and Communitypass.com will enhance the stickiness of community sponsorship,
public volunteerism and charitable giving. Civic Village will offer civic
prizes and discount reward points via Communitypass.com to use with
participating sponsor merchants. Games for good as a strategy will be prominent
in our overall plans.
This platform includes its Social Commerce services to:
Government and Political
Networking too:
Public Service and Advocacy
Groups,
Commerce and
Business Groups,
Money and Finance
Groups,
Community Groups,
Educational Groups,
Arts and Entertainment
Groups,
Religious Groups,
Military Groups,
Health Groups,
Lifestyle Groups,
Sports, Travel and
Recreation network services … and so on.
A user of Collectic’s platform
of groups sites or member services first becomes a member of the Collectic platform
by registration, prompted in selected instances by an individual member's
or groups invitation. Collectic’s primary access point is through
our universal registration feature @ Collectic.com. Access can be through
any of our group or service applications or a participating site which may
enlist to use Collectic as their registration to our features within their
site! Site participants are enabled to
use Collectic registration under certain rules under which they participate in
the larger context of the platform administration and guidelines.
Registration process
includes selecting User Name and Password and establishing member profile for
association in and identity within the platform services and groups. The
set feature services Collectic provides its members include:
Group Topic Directory Services
Member Directory
Blue, White and Yellow Page
Directory
Sales and Purchasing
services
Contribution and funding
services
News Content and Wire
services
Advertising and
Marketing services
Email, IM, RSS/SMS/MMS
feeds,
Bulletin, Blog, Vlog and
Wiki applications
Secondary Domain name
registration
Video streaming
Web hosting and the
like.
The Market:
The State of
Connecticut's Center for Advanced Technology Grant Program and the University
of Connecticut Finance dept initiated an independent study of the market
potential and creation of a causal financial model of Collectic Media’s
potential. Three graduate students were deployed with
various disciplined backgrounds of finance, engineering and marketing
under the supervision of a Finance Dept instructor. The study found our
greatest market potential closely resembled an AOL.com initiative to service
local community news and information, PATCH.com among other like news services.
The study found Collectic to have significant enhanced
market differentiation potentials. Ask for the UConn Study materials
and corresponding causal financial model. Management see's Collectic to be a
variable of a few sites with features enhancing the overall potential of
community interactivity. These sites variations are Yelp, Facebook, Patch and Yellowpages.com
respectably.
Collectic Media's
platform moves beyond the valuations of social networking sites like
Facebook, LinkedIn, Twitter or Instagram and the like. Collectic expands
services through its Social, Political and Business end users personal niche interests.
Collectic’s community platform features encourage interactivity
through a ven architecture of local use, Cooperation and localization of
the community not just the individual. Where others have been described
as being like a social cocktail party, Collectic offers more
sophisticated curated content to engage real community potentials. Collectic
has identified 16 interest categories within those potentials to expand our
members social and commerce reach. Our platforms opportunities are
severalfold compared to a single address portal display. Collectic
facilitates the creation and inclusion of other social network services
and application features within the Collectic directory of community services.
The following statistics
are an illustration of some of our market potential:
There are over 7000 U.S.
communities with additional equal potential worldwide with a population
demographic substantial enough to support an initiative to use our services.
There are 500,000 or so U.S. government elected officials in addition to
the political parties, community and public service groups. Our expansion
comes from the community social organizations, committee members, staff, and
the over 1,000,000 Non-Government Organizations, Political Action Committees,
Lobbyists, Business, Community and Social groups in the U.S. market
expanding globally. Recent reports estimate that over 40,000 businesses,
associations, and trade groups lobby state legislatures each year. There
are approximately 87,000 local US government entities, including 2,000 municipalities
with a population of 10,000 or more, 7,000 with over 5,000 population.
Collectic promotes the potential for technology offerings to civic,
social, political and governmental organizations in each of these, as a grass
roots vehicle for matching political and community needs. All Politics is
Local. Collectic will be available in every municipality to activate Internet
participation.
Competitive Advantage and Key Differentiation:
Collectic builds upon
itself from a scale-able viral network of individual groups
topic portals and services. Collectic's founder foresaw the need for
focused networking and content aggregation from local to state,
national and international, not the reverse, for social, political and
business communities of interest. Collectic registered 1300+ key brand
URLs (Domains) to act as external technology expansion channels
extending the focus and scope of the networks search engine
optimization (SEO) reach.
The system invites
self-expansion where members find and create new areas of interest
within topic categories. Where Facebook and others started, we
go further by expanding our roll within community. This is
accomplished by the branded identity features and services we offer to the
community and the individual user. This allows us to promote our brands
of services to community niche interests and to further our
member features into search engines for promotional purposes SEO while
we expand this scale-able viral platform.
This we know to be a
significant differentiation in the market of community.
By actively courting members from specific topic channels as well
as active real-world community and social groups, Collectic can mobilize
members in specific markets around this country and the world. Guests
(members) will want to contribute local news, images and video about events and
their lives. All submissions will be via our PublicNewsWorks.com service
- a user generated content management engine that will dynamically arrange
itself throughout the day based on incoming content. Each town or state
market has individual unique site addresses or urls e.g. Townbulletin,
Policebulletin, Schoolbulletin, Businessgroups, Communitygroups etc…..
Townbulletin acts as the center of the user community in a ven
architecture hub structure of interaction for local community. The links
running off the user community Townbulletin are the common urls directed at our
community service features. Additionaly the individual URLs Communitycalendar.net,
Towndirectory.net and the various bulletins and page links combine through
our Publicnewswire.com news service to create a news and
information hub for local community content and public information.
Much as the newspaper serviced the community of the past.
Collectic and its Townbulletin.com and our overall bulletin
features combine to service the community as the internet continues to usurp local
news media of the past. Our page urls or links such as Editorialpage,
Obituarypage, Classifiedpage, Sportspages, Funnypages and
our other various news page links act to bring public interest content from the
community back to the community. Some of which will be paid content. As a
newspaper acted in the past, members gain the ability to connect their content
and commerce with their community overall.
A small editorial staff will be charged with vetting content and
eliminating unsavory or potentially libelous material. The best will be
pushed out for the community to consume. From this web based engine,
content could be reviewed and edited for use in print publication that could
highlight the best, most useful information from the total submissions by
subject. These print editions could circulate to the community under the
Collectic brand and or from the portal topic channels as marketing tools.
This phase of the project seeks to allow members and students to
learn - how to communicate more effectively and better understand what is
happening among their peer groups - discover unique achievements and talents
that might not normally be spotlighted - develop a habit of seeking high
quality information that has been professionally edited: - adopt the most
modern journalistic practices i.e. citizen journalism, web based production
environments, multi format reporting. A shared revenue model should be
utilized after the project has reached a critical mass audience.
Who would want to use it, and why? Everyone in the local
community should want to participate in its use. Other networks have started by
focusing on the student phase of social interaction but have failed to fully
engage them in a purpose. Our network focus is to engage all in
purposeful interactivity. Community in particular is still an unfocused
market. Collectic means to engage members in purposeful interactivity
among established groups and resources within our users community.
Too often parents and teachers throw their hands in the air when
asked about their teenage children/students. This is a way to get a view into
their thoughts, feelings and activities and to engage them in adult issues.
Students would be equally driven to seek out this information, as they typically
don't have time to understand what is happening in more than a small number of
different social circles. By engaging as many different divergent groups
with members as mentors to students, from a variety of interests, we would
highlight the myriad different personalities that begin to blossom during the
teenage years. This is a means to engage divergent social groups within a
community to further the “It Takes A Village” philosophy. This is
certainly a significant benefit from the project
The key to Collectic's growth research shows action oriented
people continue to interact, and invite new entrants to their field of
interest. Social networks do not hold participants who move, change jobs,
or find other interests. Motivated Collectic members will grow and
attract new followers on a long-term basis. They inherently expand both topical
interests and new members to join in their causes. Their expanding
interests are long term, not fleeting.
Marketing Strategy:
A major goal of any Internet
platform is to drive membership and traffic. As a first year goal,
Collectic Media plans to register 35 million members distributed among 600
interest groups and its various service categories. To this end,
Collectic will employ all available marketing tools to promote http://www.collectic.com and its registrant feature Collectic.com.
Initially we will launch the pilots group features to initiate traffic
flow then move to deploy the hub and spoke features of the network as traffic
allows. Our primary focus, or the hub of the network offering where the
users see the results of their participation is their local.Townbulletin! Its
corresponding bulletin and news page features are focused to provide
services to any municipality throught the world. After a period of time
to test our functionality and the potential is established in all 432
congressional districts an expansion outside the U.S. will occur.
Experienced marketing and public relations personnel we intend to employ,
or contract will manage these activities. Collectic will be promoted as
"Communities of Purpose", a super networking
site, or as “The Niche Network”.
Our primary approach to
build traffic is to reach out to major organizations and their local chapters within
each topic category to upgrade their listings within our search and directory
features to help build outreach within our platform. Sponsor ad revenue from publications within
each category can be addressed as a revenue stream. Publications can act as
co-marketing partners whereby trades of ad space can enable us to attract
attention within the topic category while keeping down ad costs. Publication
Subscriptions can be used as incentives to become paid members. We
will restrict traffic initially to while we establish a cashflow. It is also our intent to keep our initial
traffic to those who wish to use our platform to build a presence on the net by
bulletin, blog or groups features!
We feel a strong
reliance on niche advertising, public relations and viral email promotion from
member interest are our most appropriate means of marketing promotion.
Co-op ad networking, working with established print media, marketing niche
topic services ie: Skiing magazine to Ski groups, AARP to Senior groups etc.
This is primarily a niche topic platform with commerce and content
features to foster a news and localized engagement platform.
Click though ads, Adword
style advertisement promoting Collectic can be established once a budget can be
established and tested for results.
Although this technique
may not be used as a primary tool it should be discussed. The average cost of
adword advertisement in Google/Yahoo/MSN/Oath/Facebook is in the range of $0.25
and up. Collectic has compile a list of 5,000 or so keywords for
placement in each of
the three major search engines. If we expect 10 clicks per word and
at that rate, the adword advertisement would cost $1,000,000 annually.
Public relations
techniques in a gorilla marketing effect should be most cost
effective. This would likely bring a more controlled traffic flow to test
and build off for a steady reliable growth curve. This network's
potential has been created with the focus to be unsurpassed in its ability to
promote from niche markets. Local lawn
and temporary street sign placements for Town.Townbulletin or School.Studentbulletin,
Town.Seniorbulletin signs temporarily placed on roads and bridges. A campaign of
Public relations is
a primary means of traffic enhancement. The story is primary
as a media force. How this media network is received is
going to be the responsibility of Public relations. Keeping the
customer interested in helping us build a usable service they can rely and
trust is essential. The story is what sells the product. How the
founder created this network, the struggle and perseverance to create
the potential to serve the community etc. The founders personal
experience will be a major aspect of selling the network. A movie
depicted the founder of Facebook as someone you would not necessarily
want to do business with, let alone trust your personal data too. The
trajectory of that network and its user base has continued to grow
non-the-less. Publicity good or bad is said to always be good
as it develops traffic.
The competition namely
Yahoo, MSN, AOL, Facebook, Linkedin, Instagram, Twitter etc. are well
established and also major resources of promotion. The industry has
created an open environment to work off each other as a source for traffic.
We have designed Collectic to offer a unique approach to the open government
market of social and community interactivity. Through our viral approach
to community service, which uses a niche approach to users interests, we
differentiate our offerings from the competition.
Each group url or portal
url will be offered as a resource to locate the users individual localized
group content. Vision the 7,000 U.S. communities with population of 5,000
or more with just 50 of our 500 group portals or services utilizing
its own url as a niche branded service to the community spidered
through the web. That translates to 350,000 unique identities
spider'd throughout search engines of the web. If each unique identity created
100 users within a year we would be much farther along than others had been in
their first years.
Others have used niche
groups as their approach to launching their services. Linkedin to
business, Facebook to college students and faculty, Myspace to youth are a few.
Collectic sees the local community as its foundation for growth.
Using Townbulletin.com, as the hub of the network our strongest potential
comes from the interconnections of our local engagements via government and
politics.
In closing this section,
maximizing the use of our 1000 or so urls in what is referred to as a
“wildcard” approach whereby each url has the ability to recreate a separate
identity. Examples are: AnyTown.towngovernment.org,
AnyTown.womensgroups.net, AnyTown.towndirectory.net, AnyState.statetourism.org,
AnyTown.communitycalendar.net etc. This has a unique potential whereby
hundreds of thousands, possibly millions of urls will facilitate the growth of
Collectic’s potential.
.
Revenue Projections:
Collectic has adopted a
profit-based approach to an altruistic business model providing the public a
gateway to open government and the community interests that they serve.
Cash may flow from five potential independent sources i.e. user fees -
subscriptions to content and services, application services, development
services, advertising and marketing services. Each of these draws from a wide
variety of sources with diverse needs and interests. Sources include Community,
political, social, and business groups, NGO's, PAC's, political parties, office
holders and seekers and the local community. Collectic positions itself
to be the medium of choice news and information for community involvement,
government action and commerce services. The model is flexible and responsive
to the needs of users at every level. The wild card search engine
optimization dynamic we deploy provides significant traffic promotion
capability to quickly make Collectic predictably a dominant portal destination
in its categories. Collectic Media may use revenue sharing models with
groups and organizations for advertising sales.
Revenue potentials include:
Polling services
Job posting
Site, Search and
Directory engine inclusion and positioning
Blog, mail and bulletin
enhanced features
Service provider fees –
Hosting, Domain name purchase, Optimization
Affiliate referral fees
(Dating, obituary, shopping, etc.)
Advertising Services –
Sponsored search results, pay per click or pay for performance, Banner,
contextual, RSS, SMS, email, lead generation,
AdDot.com - Campaign
services
Collectic will
typically use what is called a Freemium approach to its services.
Whereby the user is given something for free or free use of a
service then encouraged to upgrade to a more robust set of features.
Examples:
Polling services – Charges for polling services to members
by interest, activity, gender, demographic etc. Small insertion fee, plus pay
per response based fee, fee .25$ for 100 response minimum. User creates
campaign, user pays upfront for service. The 100 response
feature may be the free minimum and an upgrade would be to larger number
responses.
Job posting – Charge for job posting by demographic.
Employee posts resume blog for free, Business is charged a fee for search
of potential resumes and for job posting in Job Bulletin. The Fee
typically is based on flat fee per month, per category by demographic. A
multiple category and demographic fee structure may apply. Craigslist.org
charges $75.00 per category per month. A free week or month
trial per business offer whereby a fee would be charged to give the user
the opportunity to see the effectiveness of the service may apply.
We should also offer a posting service to other free job posting
services as a part of our service to enhance our offering and traffic. We
may initially partner with an outside service to enhance this offer.
Search, Catalogue and
Directory engine inclusion -
Pay for inclusion service fees typically includes a monthly search engine
inclusion or refresh to multiple search engines. Fee includes a review of
content by editorial staff within a timely manner. Fee is annual and
starts at $299 for Yahoo. Google offers a free service, which only
includes inclusion in Google’s engine and guarantees no promise of service.
Service Provider Fees: Blog, mail and bulletin enhanced features:
Cloud services, Storage, Hosting, Domain name purchase, search engine
optimization etc. Basic free features are typical of offerings by service
providers with enhanced features on a fee basis. Enhanced features would
include additional capability to have others provide postings to blogs or
bulletins, privatization, and business member services. Mail services could
have access to both extended functionality or members.
Affiliate Referral Fees - Match.com (Dating), Amazon.com
(Shopping), Legacy.com (Obituary) all these sites and many other similar
services offer a referral fee for either listings, purchases or members.
Legacy.com supplies obituary services to the New York Times. Match.com
supplies dating services to Yahoo and many other dating services.
Collectic doesn't have to be the provider of the service just
the channels to find good services.
Advertising Services – This section is the primary source of
income for most internet services. The following ad revenue examples are
typical of most content services. Sponsored search results, pay per click
or pay for performance, Banner, contextual, rss, email, lead generation.
Pay per click better known as pay for performance is typically offered on
a bid basis, whereby advertisers offer a bid for placement with .25 cents per
click minimum.
Other options include
the following page offerings. Costs vary depending on level of service.
Homepage Big Ad - This
position provides an extremely visible, high impact format. Ideal for
special events, such as new campaigns or product launches.
Homepage Marketplace -
This static ad placement creates an enormous amount of awareness. This position
generates a high volume of impressions and valuable leads.
Homepage Day Part Module
- This fixed position ad is fully integrated with relevant content on the
Homepages of Collectic's topic pages - Ideal for building brand awareness,
promoting a time sensitive offer and generating leads based on user profiles.
Full Page Interstitial's
- Increase product and brand awareness with a Full Page Interstitial.
This advertising position provides total exclusivity and can be combined
with targeting options.
Search Sponsorship -
Become part of a user's entire search experience with prominent logo placement
on our homepages, section topic fronts, sub-channels and article. To
complete the experience, logo and banner ads are carried forward on search
results.
Site for a Day - Create
an enormous amount of awareness through a static placement on Collectic topic
pages. Site for a Day positions generate a high volume of impressions and
leads.
Text Links - Increase
awareness through a static placement on Collectic topic links. Use as a
lead generation tool or to build brand awareness alongside our topic pages and
search results.
AdDot.com – Acts as our
digital advertising agency. Developing Client campaigns will be its
primary function. AdDot.com will deploy all the ad services of the network in
addition to providers such as Yahoo, Google, AOL, Ask etc. This will also
assist in maintaining our in house talent pool.
Expense Projections:
Key Expenses include:
R&D Expenses
This is projected to be
of the order of $600,000 and will continue to expand as an expense year over
year as the network and revenue grows. The bulk of R&D work can
be outsourced. An in-house staff of 2 persons to manage and coordinate the
initial R&D effort can limit costs. It is to be noted that the
Indian company AJ Square Inc. had advanced $70,000 of a projected R&D
amount of $600,000 development cost. This was to have been repayable over
a negotiated period of time partially from cash flow. New terms for
further development may be negotiated once a guarantee of funds has been
established. Ajsquare .com was unable to meet the initial proposed loan
agreement due to the economic conditions of the last few years. Collectic is not
obligated to repay this loan per a written agreement prepared by its lawyer at
Shipman and Goodman of Hartford CT. The agreement states that if AJSquare did
not complete its work of a working model, Collectic was not obligated for
repayment. Most of the data flow, page layout and graphics work has been
completed in preparation for coding.
Initial Staffing
Expenses
· A core staff of 16
full time positions in the first months is envisioned. This includes:
· Acting CEO
· Office Manager
· HR Agents (1) to coordinate
hiring commissioned sales people.
· Marketing /PR person
· Sales Managers (2) to
manage the commissioned sales people.
· R & D Staff (7) to
coordinate and manage the Development effort
· Content Managers (3)
to manage blogs and contents gathering
At a loaded cost of $70,000
per year the employee payroll expenses are projected to be $1,330,000. This
cost will expand significantly as expansion occurs.
The amount of staff and
other expenses is relative to the market acceptance of our services and the
extent to which we can use cash flow to self-fund operations and growth.
It has become a necessity for the project to approach the market in this
way given the economic condition of the economy. The funding market also
responds favorably to services that use a viral self funding approach.
Concern for profit is not the primary objective it’s survival.
Cost of Acquiring the
Staff
To recruit Commissioned
Sales force, we need to advertise in Monster.com, CareerBuilder.com, and
HotJobs.com or similar such websites. This adds an expense of about
$50,000. The in-house HR agents will screen the candidates and make
appropriate hiring.
Projected Roll
out Schedule;
The company has
projected an initial $600,000 development cost from AJ Square Inc. of Madurai,
India for a beta starting model. It has not been fully determined if we
will definitively use AJ Square as our primary development partner.
Terms of a development schedule are available for negotiation once a
guarantee of funds has been established. We would then shortly thereafter
have the ability to recruit sales associates from a beta model. It is
critical to recruit a sales force to begin selling advertising
or sponsorship's and other link sales opportunities in the beta stage
of the project. Collectic also intends to use the Journalism, Specialty
Advertising and Multi Level Marketing industries to recruit sales personnel.
All these markets offer skills which bring expertise to assist in our
growth. It is crucial to establish a cash flow from the start.
Collectic may restrict access to certain services or provide access only
to those who are active paid subscribers to services. We are considering
as Facebook did to target a specific niche while rolling out the full extension
of services. A formal Roll out schedule and promotional campaign will be
prepared as we get closer to the beta period.
The listed amounts below
or “Funding Request and Use of Proceeds” are for an initial roll out. The
beta launch will obviously create a truer picture of the capital demands of the
enterprise. This company has been designed and will be initiated as a
self-funding grass roots project. Created to be profitable from the
start. Our intent is to roll this out in beta to a select group or community
only as others have done to markets such as the education community.
Collectic may offer a
paid service contribution initiative promoted to those within the initial
online trial groups. Collectic will launch its associate employment campaign
along with an advertising promotion campaign to business to promote our
potential to the community initiating a sponsor ad sales campaign from the
start.
Collectic may offer
select groups of services to the initial group for a discounted price to assist
in our capital demands. Collectic may only need a portion of the funds
listed. It is unknown what the reception will be from the public.
Initial receptions from those who we have approached that are industry
savvy and realize our uniqueness have indicated we should get significant
market share. What that market share will be is unknown. Any market
share from competitors previously mentioned will translate to significant
revenue. Some of our competitors have not been profitable in their respective
enterprises to date. This is because they went for major growth and
continual updating of technology servicing an unknown market while loosing
money. They were lucky to enter the market at a time when money was
readily available and uncaring as to the immediate results. This is not the
case for Collectic. It will be necessary to maintain a strict sense of
control to maintain costs to manage our growth. Collectic enters a market
still maturing to its potential with services anticipated but under
served.
Funding Requirments:
Collectic is looking to
raise an initial $2,000,000.
Use of proceeds:
Development
R&D/consulting service 600,000
Management
expenses 150,000
Acxiom directory data
100,000
Office
expense
125,000
Office
help 90,000
URL Cost
20,000
Marketing Expenses
Collateral Materials
30,000
Recruitment services
75,000
Marketing Dir.
140,000
Marketing Support Staff
150,000
Travel
50,000
Publicist
175,000
Professional Services
40,000
Server & Equip
Expenses
75,000
Legal &
Accounting
80.000
Miscellaneous
100,000
Total
$2,000,000
Key Principals:
Terry Kelliher - Founder
Collectic Media - Mr. Kelliher fostered the idea for Collectic during
the dot com bubble of 2000 and nurtured the idea to its present stage of
development. While involved in Real Estate in addition he
has been a political operative in many CT state campaigns and worked
as a small business consultant to small business
and start-ups on issues of marketing and management. The former
owner of Americare Property Services - A Property services company servicing
the greater Hartford area managing services of over two million sq. ft of
commercial office and industrial space for Property Management firms. 1986 -
1993, PhotoDimensions of America, Inc. Avon CT, 1994-95 Directed marketing and
promotion for Imaging database firm. Worked for startup software firm
MultiMate in 1984 directed new market entrances for Word processing program.
Company sold to Ashton-Tate.
Keith R. Colli – A
graduate of the Hotchkiss School, attended Boston University. Keith
became a real estate agent and worked to take control of the families firm
of Colli-Wagner Realty, a 12 office 250+ agent company, established in 1959.
Other ventures involved owning and managing several restaurants and
nightclubs. Keith formed K-C Associates a real estate appraisal and
consulting firm. During the real estate downturn of 89-93 he became an
expert witness for court proceedings in federal and state foreclosure matters
representing major lending institutions. Keith has been involved with
development of programs currently being utilized in today’s financial crisis.
Entrepreneurship is a family trait which Keith has exercised all his
life.
Jeremy Gorman -
Education: AB - Harvard University, MS - Case Western University - Partner of
LAUNCH, an Independent Consultant firm relating to startup businesses, prior
background employment as VP R&D and manufacturing Loctite Corporation,
Other startup companies related to chemical engineering.
Jeremy has acted as a
consultant to the founder in the formation of the business and its potentials.
Dr. Muthu Sankaran - is
a Graduate of IIT Bombay, India (receiving his master’s degree in Electronics)
and Stevens Institute of Technology (where he received his Doctorate).
Dr. Sankaran has 25 years experience in computer technology, primarily in
software development. He has worked for Philips Research Labs, Gerber
Systems Technology, CIGNA, Lincoln National and Mass Mutual. He founded
Controls and Drives Corporation (Telecommunications) and Packaged Communication
Technology (CAD/CAM software systems). He is currently a consultant to
several companies.
Appendix 1
Data Resources used Collectic:
The data resources for
Collectic’s search capability include:
- SIC (Standard Industry Code) information that is
publicly available and contains business directory sorted by SIC code.
- NAICS (North American Industry Classification
System) information that is publicly available and contains business
directory sorted by NAICS code.
- Zipcodes database that helps localized and
regional search
- Government database services – Firstgov.gov -
usa.gov etc, other national and international governmental data sources where
applicable.
- Lucene or Yahoo search BOSS development tools or
alternative open source search directory tools.
- Axciom data- residential and business.
Collectic's interactive
platform is aimed at providing a fulfilling user experience while promoting the
formation of long-lasting and "sticky" communities. It's overall
objective is ensure that both new and existing members frequently revisit their
Collectic "Communities of Purpose" and remain involved for extended
periods of time.
Collectic is developed
as a trusted network where each community participant's identity is known only
within the communities where the respective participant has elected to register
using his/her real name. Collectic guarantees that each member's identity is
only known within the community network and never exposed outside of the network.
A. Develops low cost but
high quality/content rich web portal channels for Government, non-profit
organizations and topic specific groups connecting individual users to each
other via the internet and through the phone. The network utilizes
government and user provided information sources as content to initiate
interaction. Members source news resources such as RSS news acquisition
and blogging as examples of added content to reference as important to other
portal channel members.
B. Portals are organized
locally (city/state) or functionally providing strong incentive for local or
other business to sponsor and buy ads
C. Over 1100 URL
identities have been reserved to form the basis of the Collectic Network and
it's services. Individuals will form their own portals, bulletins, blogs,
groups and page sites using on screen templates and limited interaction with
Collectic personnel required. Use of common name backbone and
interconnecting links will facilitate higher search engine rankings for our community
users.
The primary emphasis is
on local community interests and activity. The level of interest expands
the member’s use to state, regional and national niche groups and services.
The following diagram illustrates the ties between local and national
associations.
Collectic Media provides
niche options of content and identity. Each portal channel is directed at
a specific group of interest or niche. Our hierarchical nature of
construction offers the user focused options of access to content. The
opportunity to keep the purpose of the discussion directed to the content of
the portal offering e.g. womensgroups.com/net to women’s interests or
healthgroups.org/net to health issues etc.
Appendix 2:
Domain Summary:
The following examples
express the path from an initial localized topic homepage for the individual
registered user. The links from each of the following pages provide local
content and can be expanded in relevant search paths of regional, state and
national content. Each portal can be accessed by its URL name e.g.
towncommittee.org etc. Each portal services a group path (seniorgroups,
womensgroups etc.) to the network to provide services.
In the context of
commercial applications Wherecouldibuy.com (WCIBuy.com) is used as a central directory
search application to access our local commercial catalogue and service
portals.
Examples:
Beautylocale.com, Dateingadvantages.com, Weddingcatalogue.com,
Thenewhomestore.com, Tagsaleonline.com etc.
From the Collectic home
page, 16 group topic categories as well as the networks service applications
can be accessed. The following examples of how the topics work in relation to
the network.
Governmentgroups home
page – is the super portal of government related sites within the Collectic
Network. This is a topic category portal accessed on the Collectic home page
along with the other 16 topic categories. Governmentgroups gives access to
International, National, State and Local government sites and are referenced
via the explore option on the page. Each of the topic categories works
similarly within the network. Each topic in the explore option is a separate
portal channel and can be accessed separately via its own url which is spidered
into search engines to create our viral market potential.
Politicalgroups - Links
political portals and state and local party websites nationally. Links to
political activity of individuals and groups. Links from here include
Republicanstateparty, Democraticstateparty, A-lincoln.org,
Jefferson-Jackson-members only portals for elected party officials,
Nationalcommittee, statecentralcommittee. Statechairman, stateexecdir,
Townchairman, Countychairman, towncommittee, countycommittee, towngovernment,
stategovernment, committeemen, Communitygroups, Politicalgroups, laborgroups,
Pacmail, politicomail, Laborleader, Unionactivist, Communityactivist,
Politicalcampaign, Politicalpolls, Democraticvoters, Republicanvoters,
Independentvoters, Politician, Politicaladvisor, Economicadvisor, Capitalvote,
Capitalreview, Campaignadvisor, Domesticpolicyissues, Stateissues,
Federallegislation, Statelegislature, executivebranch, Legislativecaucus,
Congressperson, Senatorial. All these URls act as separate portal offerings to
service each vertical niche group and the constituents or members that interact
with them.
Additional Examples of Portal Channels:
Communitygroups - The
community network offering. This is the home page to creating or finding a
community group within their town or region, state and nation. Contains a
search engine and a listing of group channels for easy access and use. Services
off this page are to create a group and the finding of groups within the
registered users community. Form a temporary group on an issue etc.
Womensgroups, Mensgroups, Churchgroups, Spiritualgroups, Seniorgroups,
Studentgroups, Collegegroups, Childrensgroups, Learninggroups, Parentgroups,
Singlesgroups, Culturalgroups, Civicgroups, Ethnicgroups, Serviceclubs, ,
Servicegroups, Veterangroups, Specialinterestgroups, Consumergroups etc. etc.
Stategovernments has two
initial pages one that indexes all states then individual state pages which has
a search engine to link the user to our state website url links with indexed
pages - key word driven. Links from our list include - stategovernor,
Executivebranch, stateattorneygeneral, statetreasurer, stateconsumerprotection,
statecomptroller, statelegislature, statelegislator, legislativecaucus,
legislators, staterepresentative, Congressperson, Senatorial, generalassembly,
freedomofinformation, secretaryofstate, registrarofvoters, Votersregistration,
statesenate, Stateboards, publicservices, communitycalendar,
statebulletin Childrensservices, stateissues, Consumeractivist,
Communityactivist, Consumertesting, Federallegislation (effecting individual
states) Domesticpolicyissues,
Towngovernment - Town
government home page - two pages - first, lists all the towns of the state or
provides a search of towns, the other is for individual towns and has a search
engine link to town related websites and information with indexed pages -
keyword driven. Links on this home page from our list include:
Wherecouldifind.com Wherecouldibuy, Communitygroups, Communitycalendar,
Childrensservices, Policebulletin, Publicservices, Politicalgroups,
Towncouncils, Townboards, Schoolcommittee, Mayorsoffice, Firstselectmen,
selectmen, townclerk, townmanager, zoningboard, planningboard,
Federalgovernment, towncommittee, Registrarofvoters, communityactivist,
Contribution2, Votersregistration, Publicauctionblock, Tagsaleonline, Iconcur,
statelegislators, stategovernment, Provides features to create a temporary
group providing forums on issues before town or state government. Links to
state representatives, congressman senators etc. Groups such as
schoolcommittee.net will offer opt-in tools to communicate to other groups
within the network.
Townbulletin – This site
offers access to over 40 different bulletin applications focused on community
information e.g. policebulletin, highschoolbulletin, churchnewsbulletin etc.
The town bulletin for each member is referenced by the users ID which brings
local content forward when the member accesses any of the links within the
network. Links on a users townbulletin include Towndirectory, Obituarypage,
Tagesaleonline, CollecticCatalogue, Editorialpage, Communitycalendar etc.
The Townbulletin page
provides notices of concern to the town, has links to other areas of the
community. Communitycalendar.net offers a calendar feature to each community,
region and state. Provides a scrolling banner of local government notices. Next
meetings features etc. All of the following page links are accessible from this
page.
Towndirectory –
Directory of town personnel, resources and links. Also could provide a street
by street directory of members profiles. Links from this page include
townbulletin, communitycalendar, publicservices etc.
Publicservices - Public
service links from town bulletin, police bulletin, and town government pages.
Search engine provides information and links to public services within a town,
region and state. Other links on this page include towndirectory,
childrenservices, communitygroups, Consumergroups. Communityservice,
Communityactivist.
Policebulletin - Similar
to town bulletin page focused on police department information with notices to
the community. Interactive features include Start a block watch group via
Blockwatchgroups.com another of our public service portal channel offerings
within your community etc.
Additional Service Descriptions:
Communitycalendar - A
notice directory to town, region, state and national events. Town and topic
events by date. Can also provide calendaring tools to other sites. Other links
on this page include community services.
Contribute2 - Provides
the ability to contribute to various charities or causes within a town, state
and national to individuals, groups and organizations. Also provides the
contribution technology to sites via a shopping cart technology offering.Other
link sites on this page are Contribute2.com, Contributions2, Contributors,
Communitygroups, Communityservices, Publicservices, Politicalgroups, etc.
Wherecouldifind
(WCIFind.com) - Search engine directory to the whole network. Searches by
town, region, congressional district, State and National - Keyword search,
blogs/vlog,catalogues,members, groups, by topic etc.
Wherecouldibuy
(WCIBuy.com) - Search by town region and state. Keyword search commerce links.
Catalogue services directory.
AsktheKnowledgeable - a
member driven service to bring knowledgeable members in contact with those who
are uninformed on topics of the groups subject topic. This service may be
expanded to include a service staff to direct service and resources to members.
Email - Civicmail.net,
Medmail.net, Salesmail.net, Politicomail.net.Votemail.net, Labormail.net,
Seniorsmail.net-org, Lobbymail.net, NGOmail.net, Pacmail.net, Busimail.net,
Posthumousmail, Email services and others are directed at specific niche
markets.
Publicauctionblock/tagesaleonline.com
- Local and regional auction and classified services. Should partner here
with existing service but maintain local/regional flavor. A piece of the
transaction fee goes to a local charity of choice. Fee based to us.
Tagsaleonline provides classified advertising features to community and has a
regional and state listings feature.
Iconcur.com - Acts as
our hub of SMS, RSS to Mail and IM client services. Should
integrate with mail services, polling etc.
Moneyadvice - List
resources for financial counseling and tax services, local brokerage resources,
financial news feed etc. Links also include investmentgroups,
Moneyadvisor, IRSfiling, Newsfeed, Stockquotes.
Page options - Editorialpage,
Sportspages, Funnypages, etc Example: Obituarypages.info/ Memorialsite.org -
Notices of local obituaries with a memorial site section for permanent blog
placement. This can be offset from advertising from Mortuaries, burial
services, cemeteries, churches etc.
Shoppingadvantages.com -
shopping notices and search for sales. This may be a partnered site.
Dating advantages.com -
This site aggregates the online dating options available. These sites offer a
cut of the fee for bringing clients. Match.com etc. We may just partner with
one provider as AOL does.
Travelobjective.com -
Travel site which may aggregate other sites or act in partnership with Expedia
or other like service.
Thenewhomestore.com -
Has links to home sales and services other links provided here are canibuy.com,
bankownedhomes, realtor.com, local real estate links.
Addot.com - Provides
site services and consulting to clients from marketing and advertising to web
development.
Appendix 3:
Registered URLs by Category :
Collectic Media owns 3500
or so URL extensions. The following or attached URLs are listed as .com, .org,
.net, .info, .tv, .co and .mobi. In many instances we have purchased multiple
extensions of the same name. For example Collectic has acquired towngovernment as
.com, net, org, info, tv and. mobi for use of the name brand on multiple
platforms.
Founder
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