Sunday, April 12, 2015

Sunday, April 12, 2015

Collectic.com

"Communities of Purpose”SM

Business Plan Summary

The Company:

Collectic Media LLC is a Connecticut based company.
Our telephone number is (860) 550-3483
Mr. Terry Kelliher is the Principal contact @ Terrykelliher@collecticmedia.com

Goal
Collectic's goal is to build a sustainable community enhancing platform of open government information services while providing pertinent focused topic journalism features to the general public.

How
Collectic will initially bring selected targeted group services to market to build awareness and momentum toward our potential.  Using "Crowd Funding" as a method of capitalization we will focus member feedback to first build out our most requested service features potentials. We encourage our initial funding members as primary users to assist in our initial development.  Member feedback as the means to enhance this platform of open government news and information services provides a means to build public trust. Without the public trust no meaningful news or information provider can sustain itself.

The Service

Collectic's platform of open government community news and information services enables the general public to access tools and features of specific government services and community news topics of interest. Tools are provided via a niche network of community groups topic portals (#450) in addition to interactive sites and services of government, politics (146) and our related community bulletins (80), blogs (30), Mail (40) and community commerce features and services (70).

Collectic services offer to empower communities with social media development tools.  This eclectic network has been assembled to create advantages for communities from the varied interests of its membership.   Collectic provides services to diverse groups or  "Communities of Purpose"SM  that share common interest, practice and purpose.  Guests are connected through a common central registration our "Communitypass.com" to a social commerce based, WCIFind.com (Wherecouldifind.com), search directory.  The primary destination of this Ven architecture of community services is Townbulletin.com, a hub for our members local community interaction. All politics is local as is most social interaction. Collectic will impact on open government services and internet journalism.

Collectic also plans an alternative reality game feature called Civicvillage.com to enhance the stickiness of community sponsorship, public volunteerism and charitable giving. Civic Village will offer civic prizes and discount reward points to use with participating sponsor merchants. Games for good as a strategy will be prominent in our overall future plans.   


This includes Social Commerce services to:

Government and Political Networking too:
Public Service and Advocacy Groups,
Commerce and Business Groups,
Money and Finance Groups,
Community Groups,
Educational Groups,
Arts and Entertainment Groups,
Religious Groups,
Military Groups,
Health Groups,
Lifestyle Groups,
Travel Groups,
Sports and Recreation network services … and so on.
A user of Collectic’s network of web sites, portals or services first becomes a member of the Collectic network by registration, in selected instances by an individual's or groups invitation.  Collectic’s primary access point is through our universal registration feature @ CommunityPass.com.  Access can be through any of our groups or service applications.

Registration process includes selecting User Name and Password and establishing member profile for association in and identity with member network services and groups.  The set feature services Collectic will provide its members include:

Directory search presence and listing,
Sales and Purchasing services
Contribution services
News Wire services
Advertising and Marketing services
Email, IM
RSS/SMS/MMS feeds,
Blog, Vlog and Wiki applications
Domain name registration
Video streaming
Web hosting and the like.

The Market:

In the summer of 2011 the State of Connecticut's Center for Advanced Technology Grant Program and the University of Connecticut Finance dept initiated an independent study of the market potential and creation of a causal financial model of Collectic Media.  Three graduate students were deployed with various disciplined backgrounds of finance, engineering and marketing under the supervision of a Finance Dept instructor.  The study found our greatest market potential closely resembled an AOL.com initiative to service local community news and information, PATCH.com.  The study found Collectic to have significant enhanced market differentiation potentials.  Ask for the UConn Study materials and corresponding causal financial model. Management see's Collectic to be a variable of a few sites with features enhancing the overall potential of community interactivity. These sites variations are Yelp, Facebook, Patch and UBER respectable.
Collectic Media's platform moves beyond the valuations of social networking sites like Facebook, LinkedIn, Twitter or Myspace and the like.  Collectic expands services through its Social, Political and Business end users personal niche interests.  Our Community network features encourage interactivity, cooperation and localization of the community not just the individual.  Where others have been described as being like a social cocktail party, Collectic offers more sophisticated real community potentials. Collectic has identified 16 interest categories within those potentials to expand our members social commerce reach.  Our networks opportunities are several fold compared to a single address portal display.  Collectic will facilitate the creation and inclusion of other social network services and application features within the Collectic community.

The following statistics are an illustration of some of our market potential:

There are over 7000 U.S. communities with additional equal potential worldwide with a population demographic substantial enough to support an initiative to use our services.  There are 500,000 or so U.S. government elected officials in addition to the political parties, community and public service groups.  Our expansion comes from the community social organizations, committee members, staff, and the over 1,000,000 Non-Government Organizations, Political Action Committees, Lobbyists, Business, Community and Social groups in the U.S. market expanding globally.  Recent reports estimate that over 40,000 businesses, associations, and trade groups lobby state legislatures each year.  There are approximately 87,000 local government entities, including 2,000 municipalities with a population of 10,000 or more, 7,000 with over 5,000 population.  Collectic promotes the potential for technology offerings to civic, social, political and governmental organizations in each of these, as a grass roots vehicle for matching political and community needs.  All Politics is Local. Collectic will be available in every municipality to activate Internet participation.

Competitive Advantage and Key Differentiation:
Collectic builds upon itself from a scale-able viral network of individual portals and services.  Collectic's founder foresaw the need for focused networking and content aggregation from local to state, national and international, not the reverse, for social, political and business communities of interest.  Collectic registered 1100 or so different key brand URLs to act as external technology expansion channels extending the focus and scope of the networks reach.  The system invites self-expansion where members find and create new areas of interest within topic categories.  Where Facebook and others started, we go further by expanding our roll within community.  This is accomplished by offering branded identity to the features and services we offer to the community not just the individual.  This allows us to promote our brands of services to community niche interests and to further our member features into search engines for promotional purposes while we expand through this scale-able viral platform.
This we know to be a significant differentiation in the market of community.

Although technology connects us with the world, it leaves us disconnected from those in our geographic community.  Through Townbulletin.com and our many local community sourced services we offer to help our members use technology to find what they want, communicate their ideas and offer a means to improve their lives in their town or community.  Collectic brings people together from the real world through technology. Our mission is to drive members to use the network as a tool for change, not just for social interaction.  Collectic is a community of purpose driven by information, news and interactivity to enable cooperation.

By actively courting members from specific topic channels as well as active real world community and social groups Collectic can mobilize members in specific markets around this country and the world.  Guests (members) will want to contribute local news, images and video about events and their lives.  All submissions will be via our PublicNewsWire.com  service - a user generated content management engine that will dynamically arrange itself throughout the day based on incoming content.  Each town or state market has an individual unique sites address or urls e.g. Townbulletin, Policebulletin, Schoolbulletin, Businessgroups, Communitygroups etc.

Townbulletin acts as the center of the users community in a ven architecture hub structure of interaction.  The links running off the users community Townbulletin are the common urls directed at our community service features.  In addition the individual URLs Communitycalendar.net, Towndirectory.net, the various bulletins and page links combine through our Publicnewswire.com news service to create a news and information hub for local community content and public information.

Much as the newspaper serviced the community of the past. Collectic and its Townbulletin.com and our overall bulletin features combine to service the community as the internet continues to usurp news media of the past. Our page urls or links such as Editorialpage, Obituarypage, Classifiedpage, Sportspages, Funnypages and our other various news page links act to bring public interest content from the community back to the community.  As a newspaper acted in the past, members gain the ability to connect their content with their community overall.

A small editorial staff will be in charge of vetting content and eliminating unsavory or potentially libelous material.  The best will be pushed out for the community to consume.  From this same web based engine, content could be reviewed and edited for use in print publication that could highlight the best, most useful information from the total submissions by subject.  These print editions could circulate to the community under the Collectic brand and or from the portal topic channels as marketing tools.

This phase of the project seeks to allow members and students to learn - how to communicate more effectively and better understand what is happening among their peer groups - discover unique achievements and talents that might not normally be spotlighted - develop a habit of seeking high quality information that has been professionally edited: - adopt the most modern journalistic practices i.e. citizen journalism, web based production environments, multi format reporting.  A shared revenue model should be utilized after the project has reached a critical mass audience.

Who would want to use it, and why?  Everyone in the local community should want to participate in its use. Other networks have started by focusing on the student phase of social interaction but have failed to fully engage them in a purpose.  Our network focus is to engage all in purposeful interactivity.  Community in particular is still an unfocused market.  Collectic means to engage members in purposeful interactivity among established groups and resources within our users community.

Too often parents and teachers throw their hands in the air when asked about their teenage children/students. This is a way to get a view into their thoughts, feelings and activities and to engage them in adult issues. Students would be equally driven to seek out this information, as they typically don't have time to understand what is happening in more than a small number of different social circles.  By engaging as many different divergent groups with members as mentors to students, from a variety of interests, we would highlight the myriad different personalities that begin to blossom during the teenage years.  This is a means to engage divergent social groups within a community to further the “It Takes A Village” philosophy.  This is certainly a significant benefit from the project

The key to Collectic's growth and research shows that action oriented people continue to interact, and invite new entrants to their field of interest.  Social networks do not hold participants who move, change jobs, or find other interests.  Motivated Collectic members will grow and attract new followers on a long-term basis. They inherently expand both topical interests and new members to join in their causes.  Their expanding interests are long term, not fleeting.

Marketing Strategy:

A major goal of any Internet portal is to drive membership or traffic.  As a first year goal, Collectic plans to register 35 million members distributed among its 550 interest groups and its service categories.  To this end, Collectic will employ all available marketing tools to promote http://www.collectic.com  and its registrant feature Communitypass.com.  Initially we will launch the groups features to initiate traffic flow then move to deploy the hub and further the spokes of the network as traffic allows.  In addition our primary focus or the hub, Townbulletin and its corresponding bulletin and news page features are focused to provide services to every municipality in the US.  After a test of our capabilities and the potential from user traffic an expansion outside the U.S. will occur.  Experienced, Marketing and Public Relations personnel we intend to hire will manage these activities.  Collectic will be promoted as "Communities of Purpose", a super networking site, or the niche network.

Click though ads, Adword or Admob style advertisement promoting Collectic.

Although this technique may not be used as a primary tool it should be discussed. The average cost of adword advertisement in Google/Yahoo/MSN is in the range of $0.25.  Collectic has compile a list of 5,000 or so keywords for placement in each of the three major search engines.  If we expect 10 clicks per word and at that rate, the adword advertisement would cost $1,000,000 annually.

We feel a strong reliance on niche advertising, public relations and email lists are our most appropriate means of marketing promotion.  Co-op ad networking, working with established print media, marketing niche topic services ie: Skiing magazine to Ski groups etc.   As this is primarily a niche service network, public relations techniques should be most cost effective.  This would likely bring a more controlled traffic flow to test and build off for a steady reliable growth curve.  This network's potential has been created with the focus to be unsurpassed in its ability to promote from niche markets.

Public relations is a primary means of traffic enhancement.  The story is primary as a media force.  How this media network is received is going to be the responsibility of Public relations. Keeping the customer interested in helping us build a usable service they can rely and trust is essential.  The story is what sells the product.  How the founder created this network, the struggle and perseverance to create the potential to serve the community etc.  The founders personal experience will be a major aspect of selling the network.  A movie depicted the founder of Facebook as someone you would not necessarily want to do business with, let alone trust your personal data too.  The trajectory of that network and its user base has continued to grow non-the-less.  Publicity good or bad is said to always be good as it develops traffic.

The competition namely Yahoo, MSN, AOL, Facebook, Linkedin, Myspace, Twitter etc. are well established and also major resources of promotion.  The industry has created an open environment to work off each other as a source for traffic.  We have designed Collectic to offer a unique approach to the open government market of social and community interactivity.  Through our viral approach to community service, which uses a niche approach to users interests, we differentiate our offerings from the competition.

Each group url or portal url will be offered as a resource to locate the users individual localized group content.  Vision the 7,000 U.S. communities with population of 5,000 or more with just 50 of our 500 group portals or services utilizing its own url as a niche branded service to the community spidered through the web.  That translates to 350,000 unique identities spider'd throughout search engines of the web. If each unique identity created 100 users within a year we would be much farther along than others had been in their first years.

Others have used niche groups as their approach to launching their services.  Linkedin to business, Facebook to college students and faculty, Myspace to youth are a few.  Collectic sees the local community as its foundation for growth.  Using Townbulletin.com, as the hub of the network our strongest potential comes from the interconnections of our local engagements via government and politics.

In closing this section, maximizing the use of our 1000 or so urls in what is referred to as a “wildcard” approach whereby each url has the ability to recreate a separate identity.  Examples are: AnyTown.towngovernment.org, AnyTown.womensgroups.net, AnyTown.towndirectory.net, AnyState.statetourism.org, AnyTown.communitycalendar.net etc.  This has a unique potential whereby hundreds of thousands, possibly millions of urls will facilitate the growth of Collectic’s potential.
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Revenue Projections:

Collectic has adopted a profit-based approach to an altruistic business model providing the public a gateway to open government and the community interests that they serve.  Cash may flow from five potential independent sources i.e. user fees - subscriptions to content and services, application services, development services, advertising and marketing services.  Each of these draws from a wide variety of sources with diverse needs and interests. Sources include Community, political, social, and business groups, NGO's, PAC's, political parties, office holders and seekers and the local community.  Collectic positions itself to be the medium of choice news and information for community involvement, government action and commerce services.  The model is flexible and responsive to the needs of users at every level.  The wild card search engine optimization dynamic we deploy provides significant traffic promotion capability to quickly make Collectic predictably a dominant portal destination in its categories.  Collectic Media may use revenue sharing models with groups and organizations for advertising sales.

Revenue potentials include:
Polling services
Job posting
Site, Search and Directory engine inclusion and positioning
Blog, mail and bulletin enhanced features
Service provider fees – Hosting, Domain name purchase, Optimization
Affiliate referral fees (Dating, obituary, shopping, etc.)
Advertising Services – Sponsored search results, pay per click or pay for performance, Banner, contextual, RSS, SMS, email, lead generation,
AdDot.com - Campaign services

Collectic will typically use what is called a Freemium approach to its services.  Whereby the user is given something for free or free use of a service then encouraged to upgrade to a more robust set of features.

Examples:

Polling services – Charges for polling services to members by interest, activity, gender, demographic etc. Small insertion fee, plus pay per response based fee, fee .25$ for 100 response minimum.  User creates campaign, user pays upfront for service.  The 100 response feature may be the free minimum and an upgrade would be to larger number responses.

Job posting – Charge for job posting by demographic.  Employee posts resume blog for free, Business is charged a fee for search of potential resumes and for job posting in Job Bulletin.  The Fee typically is based on flat fee per month, per category by demographic.  A multiple category and demographic fee structure may apply.  Craigslist.org charges $75.00 per category per month.  A free week or month trial per business offer whereby a fee would be charged to give the user the opportunity to see the effectiveness of the service may apply. We should also offer a posting service to other free job posting services as a part of our service to enhance our offering and traffic.  We may initially partner with an outside service to enhance this offer.

Search, Catalogue and Directory engine inclusion - Pay for inclusion service fees typically includes a monthly search engine inclusion or refresh to multiple search engines.  Fee includes a review of content by editorial staff within a timely manner.  Fee is annual and starts at $299 for Yahoo.  Google offers a free service, which only includes inclusion in Google’s engine and guarantees no promise of service.

Service Provider Fees: Blog, mail and bulletin enhanced features: Cloud services, Storage, Hosting, Domain name purchase, search engine optimization etc.  Basic free features are typical of offerings by service providers with enhanced features on a fee basis.  Enhanced features would include additional capability to have others provide postings to blogs or bulletins, privatization, and business member services. Mail services could have access to both extended functionality or members.

Affiliate Referral Fees - Match.com (Dating), Amazon.com (Shopping), Legacy.com (Obituary) all these sites and many other similar services offer a referral fee for either listings, purchases or members. Legacy.com supplies obituary services to the New York Times.  Match.com supplies dating services to Yahoo and many other dating services.  Collectic doesn't have to be the provider of the service just the channels to find good services.

Advertising Services – This section is the primary source of income for most internet services.  The following ad revenue examples are typical of most content services.  Sponsored search results, pay per click or pay for performance, Banner, contextual, rss, email, lead generation.  Pay per click better known as pay for performance is typically offered on a bid basis, whereby advertisers offer a bid for placement with .25 cents per click minimum.

Other options include the following page offerings.  Costs vary depending on level of service.

Homepage Big Ad - This position provides an extremely visible, high impact format.  Ideal for special events, such as new campaigns or product launches.
Homepage Marketplace - This static ad placement creates an enormous amount of awareness. This position generates a high volume of impressions and valuable leads.
Homepage Day Part Module - This fixed position ad is fully integrated with relevant content on the Homepages of Collectic's topic pages - Ideal for building brand awareness, promoting a time sensitive offer and generating leads based on user profiles.

Full Page Interstitial's - Increase product and brand awareness with a Full Page Interstitial.  This advertising position provides total exclusivity and can be combined with targeting options.

Search Sponsorship - Become part of a user's entire search experience with prominent logo placement on our homepages, section topic fronts, sub-channels and article.  To complete the experience, logo and banner ads are carried forward on search results.

Site for a Day - Create an enormous amount of awareness through a static placement on Collectic topic pages.  Site for a Day positions generate a high volume of impressions and leads.

Text Links - Increase awareness through a static placement on Collectic topic links.  Use as a lead generation tool or to build brand awareness alongside our topic pages and search results.

AdDot.com – Acts as our digital advertising agency.  Developing Client campaigns will be its primary function. AdDot.com will deploy all the ad services of the network in addition to providers such as Yahoo, Google, AOL, Ask etc.  This will also assist in maintaining our in house talent pool.

Expense Projections:

Key Expenses include:

R&D Expenses

This is projected to be of the order of $600,000 and will continue to expand as an expense year over year as the network and revenue grows.  The bulk of R&D work can be outsourced. An in-house staff of 2 persons to manage and coordinate the initial R&D effort can limit costs.   It is to be noted that the Indian company AJ Square Inc. had advanced $70,000 of a projected R&D amount of $600,000 development cost.  This was to have been repayable over a negotiated period of time partially from cash flow.   New terms for further development may be negotiated once a guarantee of funds has been established.  Ajsquare .com was unable to meet the initial proposed loan agreement due to the economic conditions of the last few years. Collectic is not obligated to repay this loan per a written agreement prepared by its lawyer at Shipman and Goodman of Hartford CT. The agreement states that if AJSquare did not complete its work of a working model, Collectic was not obligated for repayment. Most of the data flow, page layout and graphics work has been completed in preparation for coding.

Initial Staffing Expenses

· A core staff of 16 full time positions in the first months is envisioned. This includes:
· Acting CEO
· Office Manager
· HR Agents (1) to coordinate hiring commissioned sales people.
· Marketing /PR person
· Sales Managers (2) to manage the commissioned sales people.
· R & D Staff (7) to coordinate and manage the Development effort
· Content Managers (3) to manage blogs and contents gathering

At a loaded cost of $70,000 per year the employee payroll expenses are projected to be $1,330,000. This cost will expand significantly as expansion occurs.

The amount of staff and other expenses is relative to the market acceptance of our services and the extent to which we can use cash flow to self-fund operations and growth.  It has become a necessity for the project to approach the market in this way given the economic condition of the economy.  The funding market also responds favorably to services that use a viral self funding approach.  Concern for profit is not the primary objective it’s survival.

Cost of Acquiring the Staff

To recruit Commissioned Sales force, we need to advertise in Monster.com, CareerBuilder.com, and HotJobs.com or similar such websites.  This adds an expense of about $50,000.  The in-house HR agents will screen the candidates and make appropriate hiring.

Projected Roll out Schedule;

The company has projected an initial $600,000 development cost from AJ Square Inc. of Madurai, India for a beta starting model.  It has not been fully determined if we will definitively use AJ Square as our primary development partner.  Terms of a development schedule are available for negotiation once a guarantee of funds has been established.  We would then shortly thereafter have the ability to recruit sales associates from a beta model.  It is critical to recruit a sales force to begin selling advertising or sponsorship's and other link sales opportunities in the beta stage of the project.  Collectic also intends to use the Journalism, Specialty Advertising and Multi Level Marketing industries to recruit sales personnel.  All these markets offer skills which bring expertise to assist in our growth.  It is crucial to establish a cash flow from the start.  Collectic may restrict access to certain services or provide access only to those who are active paid subscribers to services.  We are considering as Facebook did to target a specific niche while rolling out the full extension of services.  A formal Roll out schedule and promotional campaign will be prepared as we get closer to the beta period.

The listed amounts below or “Funding Request and Use of Proceeds” are for an initial roll out.  The beta launch will obviously create a truer picture of the capital demands of the enterprise.  This company has been designed and will be initiated as a self-funding grass roots project.  Created to be profitable from the start. Our intent is to roll this out in beta to a select group or community only as others have done to markets such as the education community.

Collectic may offer a paid service contribution initiative promoted to those within the initial online trial groups. Collectic will launch its associate employment campaign along with an advertising promotion campaign to business to promote our potential to the community initiating a sponsor ad sales campaign from the start.

Collectic may offer select groups of services to the initial group for a discounted price to assist in our capital demands.  Collectic may only need a portion of the funds listed.  It is unknown what the reception will be from the public.  Initial receptions from those who we have approached that are industry savvy and realize our uniqueness have indicated we should get significant market share.  What that market share will be is unknown.  Any market share from competitors previously mentioned will translate to significant revenue. Some of our competitors have not been profitable in their respective enterprises to date.  This is because they went for major growth and continual updating of technology servicing an unknown market while loosing money.  They were lucky to enter the market at a time when money was readily available and uncaring as to the immediate results.  This is not the case for Collectic.  It will be necessary to maintain a strict sense of control to maintain costs to manage our growth.  Collectic enters a market still maturing to its potential with services anticipated but under served.

Funding Requirments:

Collectic is looking to raise an initial $2,000,000.

Use of proceeds:
Development R&D/consulting service 600,000

Management expenses                           150,000

Acxiom directory data                            100,000

Office expense                                       125,000
Office help                                               90,000

URL Cost                                                20,000

Marketing Expenses
Collateral Materials                                  30,000
Recruitment services                                75,000
Marketing Dir.                                       140,000
Marketing Support Staff                         150,000
Travel                                                      50,000

Publicist                                                 175,000

Professional Services                               40,000

Server & Equip Expenses                        75,000

Legal & Accounting                                 80.000

Miscellaneous                                        100,000

Total                                                 $2,000,000


Key Principals:

Terry Kelliher - Founder Collectic Media - Mr. Kelliher fostered the idea for Collectic during the dot com bubble of 2000 and nurtured the idea to its present stage of development.  While involved in Real Estate in addition he has been a political operative in many CT state campaigns and worked as a small business consultant to small business and start-ups on issues of marketing and management.  The former owner of Americare Property Services - A Property services company servicing the greater Hartford area managing services of over two million sq. ft of commercial office and industrial space for Property Management firms. 1986 - 1993, PhotoDimensions of America, Inc. Avon CT, 1994-95 Directed marketing and promotion for Imaging database firm.  Worked for startup software firm MultiMate in 1984 directed new market entrances for Word processing program.  Company sold to Ashton-Tate.

Keith R. Colli – A graduate of the Hotchkiss School, attended Boston University.  Keith became a real estate agent and worked to take control of the families firm of Colli-Wagner Realty, a 12 office 250+ agent company, established in 1959.  Other ventures involved owning and managing several restaurants and nightclubs.  Keith formed K-C Associates a real estate appraisal and consulting firm.  During the real estate downturn of 89-93 he became an expert witness for court proceedings in federal and state foreclosure matters representing major lending institutions.  Keith has been involved with development of programs currently being utilized in today’s financial crisis.  Entrepreneurship is a family trait which Keith has exercised all his life.

Jeremy Gorman - Education: AB - Harvard University, MS - Case Western University - Partner of LAUNCH, an Independent Consultant firm relating to startup businesses, prior background employment as VP R&D and manufacturing Loctite Corporation, Other startup companies related to chemical engineering.
Jeremy has acted as a consultant to the founder in the formation of the business and its potentials.

Dr. Muthu Sankaran - is a Graduate of IIT Bombay, India (receiving his master’s degree in Electronics) and Stevens Institute of Technology (where he received his Doctorate).  Dr. Sankaran has 25 years experience in computer technology, primarily in software development.  He has worked for Philips Research Labs, Gerber Systems Technology, CIGNA, Lincoln National and Mass Mutual.  He founded Controls and Drives Corporation (Telecommunications) and Packaged Communication Technology (CAD/CAM software systems).  He is currently a consultant to several companies. 

Appendix 1

Data Resources used Collectic:

The data resources for Collectic’s search capability include:

  •  SIC (Standard Industry Code) information that is publicly available and contains business directory sorted by SIC code.
  •  NAICS (North American Industry Classification System) information that is publicly available and contains business directory sorted by NAICS code.
  •  Zipcodes database that helps localized and regional search
  •  Government database services – Firstgov.gov - usa.gov etc, other national and international governmental data sources where applicable.
  •  Lucene or Yahoo search BOSS development tools or alternative open source search directory tools.
  •  Axciom data- residential and business.
Collectic's interactive platform is aimed at providing a fulfilling user experience while promoting the formation of long-lasting and "sticky" communities. It's overall objective is ensure that both new and existing members frequently revisit their Collectic "Communities of Purpose" and remain involved for extended periods of time.

Collectic is developed as a trusted network where each community participant's identity is known only within the communities where the respective participant has elected to register using his/her real name. Collectic guarantees that each member's identity is only known within the community network and never exposed outside of the network.

A. Develops low cost but high quality/content rich web portal channels for Government, non-profit organizations and topic specific groups connecting individual users to each other via the internet and through the phone.  The network utilizes government and user provided information sources as content to initiate interaction.  Members source news resources such as RSS news acquisition and blogging as examples of added content to reference as important to other portal channel members.

B. Portals are organized locally (city/state) or functionally providing strong incentive for local or other business to sponsor and buy ads

C. Over 1100 URL identities have been reserved to form the basis of the Collectic Network and it's services.  Individuals will form their own portals, bulletins, blogs, groups and page sites using on screen templates and limited interaction with Collectic personnel required.  Use of common name backbone and interconnecting links will facilitate higher search engine rankings for our community users.

The primary emphasis is on local community interests and activity.  The level of interest expands the member’s use to state, regional and national niche groups and services.  The following diagram illustrates the ties between local and national associations.

Collectic Media provides niche options of content and identity.  Each portal channel is directed at a specific group of interest or niche.  Our hierarchical nature of construction offers the user focused options of access to content.  The opportunity to keep the purpose of the discussion directed to the content of the portal offering e.g. womensgroups.com/net to women’s interests or healthgroups.org/net to health issues etc.

Appendix 2:

Domain Summary:

The following examples express the path from an initial localized topic homepage for the individual registered user.  The links from each of the following pages provide local content and can be expanded in relevant search paths of regional, state and national content.  Each portal can be accessed by its URL name e.g. towncommittee.org etc.  Each portal services a group path (seniorgroups, womensgroups etc.) to the network to provide services.

In the context of commercial applications Wherecouldibuy.com (WCIBuy.com) is used as a central directory search application to access our local commercial catalogue and service portals.
Examples: Beautylocale.com, Dateingadvantages.com, Weddingcatalogue.com, Thenewhomestore.com, Tagsaleonline.com etc.

From the Collectic home page, 16 group topic categories as well as the networks service applications can be accessed. The following examples of how the topics work in relation to the network.

Governmentgroups home page – is the super portal of government related sites within the Collectic Network. This is a topic category portal accessed on the Collectic home page along with the other 16 topic categories. Governmentgroups gives access to International, National, State and Local government sites and are referenced via the explore option on the page. Each of the topic categories works similarly within the network. Each topic in the explore option is a separate portal channel and can be accessed separately via its own url which is spidered into search engines to create our viral market potential.

Politicalgroups - Links political portals and state and local party websites nationally. Links to political activity of individuals and groups. Links from here include Republicanstateparty, Democraticstateparty, A-lincoln.org, Jefferson-Jackson-members only portals for elected party officials, Nationalcommittee, statecentralcommittee. Statechairman, stateexecdir, Townchairman, Countychairman, towncommittee, countycommittee, towngovernment, stategovernment, committeemen, Communitygroups, Politicalgroups, laborgroups, Pacmail, politicomail, Laborleader, Unionactivist, Communityactivist, Politicalcampaign, Politicalpolls, Democraticvoters, Republicanvoters, Independentvoters, Politician, Politicaladvisor, Economicadvisor, Capitalvote, Capitalreview, Campaignadvisor, Domesticpolicyissues, Stateissues, Federallegislation, Statelegislature, executivebranch, Legislativecaucus, Congressperson, Senatorial. All these URls act as separate portal offerings to service each vertical niche group and the constituents or members that interact with them.

Additional Examples of Portal Channels:
Communitygroups - The community network offering. This is the home page to creating or finding a community group within their town or region, state and nation. Contains a search engine and a listing of group channels for easy access and use. Services off this page are to create a group and the finding of groups within the registered users community. Form a temporary group on an issue etc. Womensgroups, Mensgroups, Churchgroups, Spiritualgroups, Seniorgroups, Studentgroups, Collegegroups, Childrensgroups, Learninggroups, Parentgroups, Singlesgroups, Culturalgroups, Civicgroups, Ethnicgroups, Serviceclubs, , Servicegroups, Veterangroups, Specialinterestgroups, Consumergroups etc. etc.

Stategovernments has two initial pages one that indexes all states then individual state pages which has a search engine to link the user to our state website url links with indexed pages - key word driven. Links from our list include - stategovernor, Executivebranch, stateattorneygeneral, statetreasurer, stateconsumerprotection, statecomptroller, statelegislature, statelegislator, legislativecaucus, legislators, staterepresentative, Congressperson, Senatorial, generalassembly, freedomofinformation, secretaryofstate, registrarofvoters, Votersregistration, statesenate, Stateboards, publicservices, communitycalendar, statebulletin Childrensservices, stateissues, Consumeractivist, Communityactivist, Consumertesting, Federallegislation (effecting individual states) Domesticpolicyissues,

Towngovernment - Town government home page - two pages - first, lists all the towns of the state or provides a search of towns, the other is for individual towns and has a search engine link to town related websites and information with indexed pages - keyword driven. Links on this home page from our list include: Wherecouldifind.com Wherecouldibuy, Communitygroups, Communitycalendar, Childrensservices, Policebulletin, Publicservices, Politicalgroups, Towncouncils, Townboards, Schoolcommittee, Mayorsoffice, Firstselectmen, selectmen, townclerk, townmanager, zoningboard, planningboard, Federalgovernment, towncommittee, Registrarofvoters, communityactivist, Contribution2, Votersregistration, Publicauctionblock, Tagsaleonline, Iconcur, statelegislators, stategovernment, Provides features to create a temporary group providing forums on issues before town or state government. Links to state representatives, congressman senators etc. Groups such as schoolcommittee.net will offer opt-in tools to communicate to other groups within the network.

Townbulletin – This site offers access to over 40 different bulletin applications focused on community information e.g. policebulletin, highschoolbulletin, churchnewsbulletin etc. The town bulletin for each member is referenced by the users ID which brings local content forward when the member accesses any of the links within the network. Links on a users townbulletin include Towndirectory, Obituarypage, Tagesaleonline, CollecticCatalogue, Editorialpage, Communitycalendar etc.

The Townbulletin page provides notices of concern to the town, has links to other areas of the community. Communitycalendar.net offers a calendar feature to each community, region and state. Provides a scrolling banner of local government notices. Next meetings features etc. All of the following page links are accessible from this page.

Towndirectory – Directory of town personnel, resources and links. Also could provide a street by street directory of members profiles. Links from this page include townbulletin, communitycalendar, publicservices etc.

Publicservices - Public service links from town bulletin, police bulletin, and town government pages. Search engine provides information and links to public services within a town, region and state. Other links on this page include towndirectory, childrenservices, communitygroups, Consumergroups. Communityservice, Communityactivist.

Policebulletin - Similar to town bulletin page focused on police department information with notices to the community. Interactive features include Start a block watch group via Blockwatchgroups.com another of our public service portal channel offerings within your community etc.

Additional Service Descriptions:

Communitycalendar - A notice directory to town, region, state and national events. Town and topic events by date. Can also provide calendaring tools to other sites. Other links on this page include community services.

Contribute2 - Provides the ability to contribute to various charities or causes within a town, state and national to individuals, groups and organizations. Also provides the contribution technology to sites via a shopping cart technology offering.Other link sites on this page are Contribute2.com, Contributions2, Contributors, Communitygroups, Communityservices, Publicservices, Politicalgroups, etc.

Wherecouldifind (WCIFind.com) - Search engine directory to the whole network.  Searches by town, region, congressional district, State and National - Keyword search, blogs/vlog,catalogues,members, groups, by topic etc.

Wherecouldibuy (WCIBuy.com) - Search by town region and state. Keyword search commerce links. Catalogue services directory.

AsktheKnowledgeable - a member driven service to bring knowledgeable members in contact with those who are uninformed on topics of the groups subject topic. This service may be expanded to include a service staff to direct service and resources to members.

Email - Civicmail.net, Medmail.net, Salesmail.net, Politicomail.net.Votemail.net, Labormail.net, Seniorsmail.net-org, Lobbymail.net, NGOmail.net, Pacmail.net, Busimail.net, Posthumousmail, Email services and others are directed at specific niche markets.

Publicauctionblock/tagesaleonline.com - Local and regional auction and classified services.  Should partner here with existing service but maintain local/regional flavor.  A piece of the transaction fee goes to a local charity of choice. Fee based to us. Tagsaleonline provides classified advertising features to community and has a regional and state listings feature.

Iconcur.com - Acts as our hub of SMS, RSS  to Mail and IM client services.  Should integrate with mail services, polling etc.

Moneyadvice - List resources for financial counseling and tax services, local brokerage resources, financial news feed etc.  Links also include investmentgroups, Moneyadvisor, IRSfiling, Newsfeed, Stockquotes.

Page options - Editorialpage, Sportspages, Funnypages, etc Example: Obituarypages.info/ Memorialsite.org - Notices of local obituaries with a memorial site section for permanent blog placement. This can be offset from advertising from Mortuaries, burial services, cemeteries, churches etc.

Shoppingadvantages.com - shopping notices and search for sales. This may be a partnered site.

Dating advantages.com - This site aggregates the online dating options available. These sites offer a cut of the fee for bringing clients. Match.com etc. We may just partner with one provider as AOL does.

Travelobjective.com - Travel site which may aggregate other sites or act in partnership with Expedia or other like service.

Thenewhomestore.com - Has links to home sales and services other links provided here are canibuy.com, bankownedhomes, realtor.com, local real estate links.

Addot.com - Provides site services and consulting to clients from marketing and advertising to web development.

Appendix 3:

Registered URLs by Category :

Collectic Media owns 2800 or so URL extensions. The following or attached URLs are listed as .com, .org, .net, .info, .tv, .co and .mobi. In many instances we have purchased multiple extensions of the same name. For example Collectic has acquired towngovernment as .com, net, org, info, tv and. mobi for use of the name brand on multiple platforms.
 

Wednesday, January 2, 2013

Collectic.com

"Communities of Purpose”SM

Business Plan Summary

The Company:

Collectic Media LLC is a Connecticut based company.
Our telephone number is (860) 550-3483
Mr. Terry Kelliher is the Principal contact @ Terrykelliher@collecticmedia.com

Goal
Collectic's goal is to build a sustainable community enhancing platform of open government information services while providing pertinent focused topic journalism features to the general public.

How

Collectic will initially bring selected targeted group services to market to build awareness and momentum toward our potential.  Using "Crowd Funding" as a method of capitalization we will focus member feedback to first build out our most requested service features potentials. We encourage our initial funding members as primary users to assist in our initial development.  Member feedback as the means to enhance this platform of open government news and information services provides a means to build public trust. Without the public trust no meaningful news or information provider can sustain itself.

The Service

Collectic's platform of open government community news and information services enables the general public to access tools and features of specific government services and community news topics of interest. Tools are provided via a niche network of community groups topic portals (#450) in addition to interactive sites and services of government, politics (146) and our related community bulletins (80), blogs (20), Mail (32) and community commerce features and services (70).

Collectic services offer to empower communities with social media development tools.  This eclectic network has been assembled to create advantages for communities from the varied interests of its membership.   Collectic provides services to diverse groups or  "Communities of Purpose"SM  that share common interest, practice and purpose.  Guests are connected through a common central registration our "Communitypass.com" to a social commerce based, WCIFind.com (Wherecouldifind.com), search directory.  The primary destination of this Ven architecture of community services is Townbulletin.com, a hub for our members local community interaction. All politics is local as is most social interaction. Collectic will impact on open government services and internet journalism.

Collectic also plans an alternative reality game feature called Civicvillage.com to enhance the stickiness of community sponsorship, public volunteerism and charitable giving. Civic Village will offer civic prizes and discount reward points to use with participating sponsor merchants. Games for good as a strategy will be prominent in our overall future plans.   


This includes Social Commerce services to:

Government and Political Networking too:
Public Service and Advocacy Groups,
Commerce and Business Groups,
Money and Finance Groups,
Community Groups,
Educational Groups,
Arts and Entertainment Groups,
Religious Groups,
Military Groups,
Health Groups,
Lifestyle Groups,
Travel Groups,
Sports and Recreation network services … and so on.

A user of Collectic’s network of web sites, portals or services first becomes a member of the Collectic network by registration, in selected instances by an individual's or groups invitation.  Collectic’s primary access point is through our universal registration feature @ CommunityPass.com.  Access can be through any of our groups or service applications.

Registration process includes selecting User Name and Password and establishing member profile for association in and identity with member network services and groups.  The set feature services Collectic will provide its members include:

Directory search presence and listing,
Sales and Purchasing services
Contribution services
News Wire services
Advertising and Marketing services
Email, IM
RSS/SMS/MMS feeds,
Blog, Vlog and Wiki applications
Domain name registration
Video streaming
Web hosting and the like.

The Market:

In the summer of 2011 the State of Connecticut's Center for Advanced Technology Grant Program and the University of Connecticut Finance dept initiated an independent study of the market potential and creation of a causal financial model of Collectic Media.  Three graduate students were deployed with various disciplined backgrounds of finance, engineering and marketing under the supervision of a Finance Dept instructor.  The study found our greatest market potential closely resembled an AOL.com initiative to service local community news and information, PATCH.com.  The study found Collectic to have significant enhanced market differentiation potentials.  Ask for the UConn Study materials and corresponding causal financial model.

Collectic Media's platform moves beyond the valuations of social networking sites like Facebook, LinkedIn, Twitter or Myspace and the like.  Collectic expands services through its Social, Political and Business end users personal niche interests.  Our Community network features encourage interactivity, cooperation and localization of the community not just the individual.  Where others have been described as being like a social cocktail party, Collectic offers more sophisticated real community potentials. Collectic has identified 16 interest categories within those potentials to expand our members social commerce reach.  Our networks opportunities are several fold compared to a single address portal display.  Collectic will facilitate the creation and inclusion of other social network services and application features within the Collectic community.

The following statistics are an illustration of some of our market potential:

There are over 7000 U.S. communities with additional equal potential worldwide with a population demographic substantial enough to support an initiative to use our services.  There are 500,000 or so U.S. government elected officials in addition to the political parties, community and public service groups.  Our expansion comes from the community social organizations, committee members, staff, and the over 1,000,000 Non-Government Organizations, Political Action Committees, Lobbyists, Business, Community and Social groups in the U.S. market expanding globally.  Recent reports estimate that over 40,000 businesses, associations, and trade groups lobby state legislatures each year.  There are approximately 87,000 local government entities, including 2,000 municipalities with a population of 10,000 or more, 7,000 with over 5,000 population.  Collectic promotes the potential for technology offerings to civic, social, political and governmental organizations in each of these, as a grass roots vehicle for matching political and community needs.  All Politics is Local. Collectic will be available in every municipality to activate Internet participation.

Competitive Advantage and Key Differentiation:

Collectic builds upon itself from a scale-able viral network of individual portals and services.  Collectic's founder foresaw the need for focused networking and content aggregation from local to state, national and international, not the reverse, for social, political and business communities of interest.  Collectic registered 1000 or so different key brand URLs to act as external technology expansion channels extending the focus and scope of the networks reach.  The system invites self-expansion where members find and create new areas of interest within topic categories.  Where Facebook and others started, we go further by expanding our roll within community.  This is accomplished by offering branded identity to the features and services we offer to the community not just the individual.  This allows us to promote our brands of services to community niche interests and to further our member features into search engines for promotional purposes while we expand through this scale-able viral platform.
This we know to be a significant differentiation in the market of community.

Although technology connects us with the world, it leaves us disconnected from those in our geographic community.  Through Townbulletin.com and our many local community sourced services we offer to help our members use technology to find what they want, communicate their ideas and offer a means to improve their lives in their town or community.  Collectic brings people together from the real world through technology. Our mission is to drive members to use the network as a tool for change, not just for social interaction.  Collectic is a community of purpose driven by information, news and interactivity to enable cooperation.

By actively courting members from specific topic channels as well as active real world community and social groups Collectic can mobilize members in specific markets around this country and the world.  Guests (members) will want to contribute local news, images and video about events and their lives.  All submissions will be via our PublicNewsWire.com  service - a user generated content management engine that will dynamically arrange itself throughout the day based on incoming content.  Each town or state market has an individual unique sites address or urls e.g. Townbulletin, Policebulletin, Schoolbulletin, Businessgroups, Communitygroups etc.

Townbulletin acts as the center of the users community in a ven architecture hub structure of interaction.  The links running off the users community Townbulletin are the common urls directed at our community service features.  In addition the individual URLs Communitycalendar.net, Towndirectory.net, the various bulletins and page links combine through our Publicnewswire.com news service to create a news and information hub for local community content and public information.

Much as the newspaper serviced the community of the past. Collectic and its Townbulletin.com and our overall bulletin features combine to service the community as the internet continues to usurp news media of the past. Our page urls or links such as Obituarypage, Classifiedpage, Sportspages, and our other various news page links act to bring public interest content from the community back to the community.  As a newspaper acted in the past, members gain the ability to connect their content with their community overall.

A small editorial staff will be in charge of vetting content and eliminating unsavory or potentially libelous material.  The best will be pushed out for the community to consume.  From this same web based engine, content could be reviewed and edited for use in print publication that could highlight the best, most useful information from the total submissions by subject.  These print editions could circulate to the community under the Collectic brand and or from the portal topic channels as marketing tools.

This phase of the project seeks to allow members and students to learn - how to communicate more effectively and better understand what is happening among their peer groups - discover unique achievements and talents that might not normally be spotlighted - develop a habit of seeking high quality information that has been professionally edited: - adopt the most modern journalistic practices i.e. citizen journalism, web based production environments, multi format reporting.  A shared revenue model should be utilized after the project has reached a critical mass audience.

Who would want to use it, and why?  Everyone in the local community should want to participate in its use. Other networks have started by focusing on the student phase of social interaction but have failed to fully engage them in a purpose.  Our network focus is to engage all in purposeful interactivity.  Community in particular is still an unfocused market.  Collectic means to engage members in purposeful interactivity among established groups and resources within our users community.

Too often parents and teachers throw their hands in the air when asked about their teenage children/students. This is a way to get a view into their thoughts, feelings and activities and to engage them in adult issues. Students would be equally driven to seek out this information, as they typically don't have time to understand what is happening in more than a small number of different social circles.  By engaging as many different divergent groups with members as mentors to students, from a variety of interests, we would highlight the myriad different personalities that begin to blossom during the teenage years.  This is a means to engage divergent social groups within a community to further the “It Takes A Village” philosophy.  This is certainly a significant benefit from the project

The key to Collectic's growth and research shows that action oriented people continue to interact, and invite new entrants to their field of interest.  Social networks do not hold participants who move, change jobs, or find other interests.  Motivated Collectic members will grow and attract new followers on a long-term basis. They inherently expand both topical interests and new members to join in their causes.  Their expanding interests are long term, not fleeting.

Marketing Strategy:

A major goal of any Internet portal is to drive membership or traffic.  As a first year goal, Collectic plans to register 35 million members distributed among its 450 interest groups and its service categories.  To this end, Collectic will employ all available marketing tools to promote http://www.collectic.com  and its registrant feature Communitypass.com.  Initially we will launch the groups features to initiate traffic flow then move to deploy the hub and further the spokes of the network as traffic allows.  In addition our primary focus or the hub, Townbulletin and its corresponding bulletin and news page features are focused to provide services to every municipality in the US.  After a test of our capabilities and the potential from user traffic an expansion outside the U.S. will occur.  Experienced, Marketing and Public Relations personnel we intend to hire will manage these activities.  Collectic will be promoted as "Communities of Purpose", a super networking site, or the niche network.

Click though ads, Adword or Admob style advertisement promoting Collectic.

Although this technique may not be used as a primary tool it should be discussed. The average cost of adword advertisement in Google/Yahoo/MSN is in the range of $0.25.  Collectic has compile a list of 5,000 or so keywords for placement in each of the three major search engines.  If we expect 10 clicks per word and at that rate, the adword advertisement would cost $1,000,000 annually.

We feel a strong reliance on niche advertising, public relations and email lists are our most appropriate means of marketing promotion.  Co-op ad networking, working with established print media, marketing niche topic services ie: Skiing magazine to Ski groups etc.   As this is primarily a niche service network, public relations techniques should be most cost effective.  This would likely bring a more controlled traffic flow to test and build off for a steady reliable growth curve.  This network's potential has been created with the focus to be unsurpassed in its ability to promote from niche markets.

Public relations is a primary means of traffic enhancement.  The story is primary as a media force.  How this media network is received is going to be the responsibility of Public relations. Keeping the customer interested in helping us build a usable service they can rely and trust is essential.  The story is what sells the product.  How the founder created this network, the struggle and perseverance to create the potential to serve the community etc.  The founders personal experience will be a major aspect of selling the network.  A movie depicted the founder of Facebook as someone you would not necessarily want to do business with, let alone trust your personal data too.  The trajectory of that network and its user base has continued to grow non-the-less.  Publicity good or bad is said to always be good as it develops traffic.

The competition namely Yahoo, MSN, AOL, Facebook, Linkedin, Myspace, Twitter etc. are well established and also major resources of promotion.  The industry has created an open environment to work off each other as a source for traffic.  We have designed Collectic to offer a unique approach to the open government market of social and community interactivity.  Through our viral approach to community service, which uses a niche approach to users interests, we differentiate our offerings from the competition.

Each group url or portal url will be offered as a resource to locate the users individual localized group content.  Vision the 7,000 U.S. communities with population of 5,000 or more with just 50 of our 500 group portals or services utilizing its own url as a niche branded service to the community spidered through the web.  That translates to 350,000 unique identities spider'd throughout search engines of the web. If each unique identity created 100 users within a year we would be much farther along than others had been in their first years.

Others have used niche groups as their approach to launching their services.  Linkedin to business, Facebook to college students and faculty, Myspace to youth are a few.  Collectic sees the local community as its foundation for growth.  Using Townbulletin.com, as the hub of the network our strongest potential comes from the interconnections of our local engagements via government and politics.

In closing this section, maximizing the use of our 1000 or so urls in what is referred to as a “wildcard” approach whereby each url has the ability to recreate a separate identity.  Examples are: AnyTown.towngovernment.org, AnyTown.womensgroups.net, AnyTown.towndirectory.net, AnyState.statetourism.org, AnyTown.communitycalendar.net etc.  This has a unique potential whereby hundreds of thousands, possibly millions of urls will facilitate the growth of Collectic’s potential.
.
Revenue Projections:

Collectic has adopted a profit-based approach to an altruistic business model providing the public a gateway to open government and the community interests that they serve.  Cash may flow from five potential independent sources i.e. user fees - subscriptions to content and services, application services, development services, advertising and marketing services.  Each of these draws from a wide variety of sources with diverse needs and interests. Sources include Community, political, social, and business groups, NGO's, PAC's, political parties, office holders and seekers and the local community.  Collectic positions itself to be the medium of choice news and information for community involvement, government action and commerce services.  The model is flexible and responsive to the needs of users at every level.  The wild card search engine optimization dynamic we deploy provides significant traffic promotion capability to quickly make Collectic predictably a dominant portal destination in its categories.  Collectic Media may use revenue sharing models with groups and organizations for advertising sales.

Revenue potentials include:

Polling services
Job posting
Site, Search and Directory engine inclusion and positioning
Blog, mail and bulletin enhanced features
Service provider fees – Hosting, Domain name purchase, Optimization
Affiliate referral fees (Dating, obituary, shopping, etc.)
Advertising Services – Sponsored search results, pay per click or pay for performance, Banner, contextual, RSS, SMS, email, lead generation,
AdDot.com - Campaign services

Collectic will typically use what is called a Freemium approach to its services.  Whereby the user is given something for free or free use of a service then encouraged to upgrade to a more robust set of features.

Examples:

Polling services – Charges for polling services to members by interest, activity, gender, demographic etc. Small insertion fee, plus pay per response based fee, fee .25$ for 100 response minimum.  User creates campaign, user pays upfront for service.  The 100 response feature may be the free minimum and an upgrade would be to larger number responses.

Job posting – Charge for job posting by demographic.  Employee posts resume blog for free, Business is charged a fee for search of potential resumes and for job posting in Job Bulletin.  The Fee typically is based on flat fee per month, per category by demographic.  A multiple category and demographic fee structure may apply.  Craigslist.org charges $75.00 per category per month.  A free week or month trial per business offer whereby a fee would be charged to give the user the opportunity to see the effectiveness of the service may apply. We should also offer a posting service to other free job posting services as a part of our service to enhance our offering and traffic.  We may initially partner with an outside service to enhance this offer.

Search, Catalogue and Directory engine inclusion - Pay for inclusion service fees typically includes a monthly search engine inclusion or refresh to multiple search engines.  Fee includes a review of content by editorial staff within a timely manner.  Fee is annual and starts at $299 for Yahoo.  Google offers a free service, which only includes inclusion in Google’s engine and guarantees no promise of service.

Service Provider Fees: Blog, mail and bulletin enhanced features: Cloud services, Storage, Hosting, Domain name purchase, search engine optimization etc.  Basic free features are typical of offerings by service providers with enhanced features on a fee basis.  Enhanced features would include additional capability to have others provide postings to blogs or bulletins, privatization, and business member services. Mail services could have access to both extended functionality or members.

Affiliate Referral Fees - Match.com (Dating), Amazon.com (Shopping), Legacy.com (Obituary) all these sites and many other similar services offer a referral fee for either listings, purchases or members. Legacy.com supplies obituary services to the New York Times.  Match.com supplies dating services to Yahoo and many other dating services.  Collectic doesn't have to be the provider of the service just the channels to find good services.

Advertising Services – This section is the primary source of income for most internet services.  The following ad revenue examples are typical of most content services.  Sponsored search results, pay per click or pay for performance, Banner, contextual, rss, email, lead generation.  Pay per click better known as pay for performance is typically offered on a bid basis, whereby advertisers offer a bid for placement with .25 cents per click minimum.

Other options include the following page offerings.  Costs vary depending on level of service.

Homepage Big Ad - This position provides an extremely visible, high impact format.  Ideal for special events, such as new campaigns or product launches.
Homepage Marketplace - This static ad placement creates an enormous amount of awareness. This position generates a high volume of impressions and valuable leads.
Homepage Day Part Module - This fixed position ad is fully integrated with relevant content on the Homepages of Collectic's topic pages - Ideal for building brand awareness, promoting a time sensitive offer and generating leads based on user profiles.

Full Page Interstitial's - Increase product and brand awareness with a Full Page Interstitial.  This advertising position provides total exclusivity and can be combined with targeting options.

Search Sponsorship - Become part of a user's entire search experience with prominent logo placement on our homepages, section topic fronts, sub-channels and article.  To complete the experience, logo and banner ads are carried forward on search results.

Site for a Day - Create an enormous amount of awareness through a static placement on Collectic topic pages.  Site for a Day positions generate a high volume of impressions and leads.

Text Links - Increase awareness through a static placement on Collectic topic links.  Use as a lead generation tool or to build brand awareness alongside our topic pages and search results.

AdDot.com – Acts as our digital advertising agency.  Developing Client campaigns will be its primary function. AdDot.com will deploy all the ad services of the network in addition to providers such as Yahoo, Google, AOL, Ask etc.  This will also assist in maintaining our in house talent pool.

Expense Projections:

Key Expenses include:

R&D Expenses

This is projected to be of the order of $600,000 and will continue to expand as an expense year over year as the network and revenue grows.  The bulk of R&D work can be outsourced. An in-house staff of 2 persons to manage and coordinate the initial R&D effort can limit costs.   It is to be noted that the Indian company AJ Square Inc. had advanced $70,000 of a projected R&D amount of $600,000 development cost.  This was to have been repayable over a negotiated period of time partially from cash flow.   New terms for further development may be negotiated once a guarantee of funds has been established.  Ajsquare .com was unable to meet the initial proposed loan agreement due to the economic conditions of the last few years. Collectic is not obligated to repay this loan per a written agreement prepared by its lawyer at Shipman and Goodman of Hartford CT. The agreement states that if AJSquare did not complete its work of a working model, Collectic was not obligated for repayment. Most of the data flow, page layout and graphics work has been completed in preparation for coding.

Initial Staffing Expenses

· A core staff of 16 full time positions in the first months is envisioned. This includes:
· Acting CEO
· Office Manager
· HR Agents (1) to coordinate hiring commissioned sales people.
· Marketing /PR person
· Sales Managers (2) to manage the commissioned sales people.
· R & D Staff (7) to coordinate and manage the Development effort
· Content Managers (3) to manage blogs and contents gathering

At a loaded cost of $70,000 per year  the employee payroll expenses are projected to be $1,330,000. This cost will expand significantly as expansion occurs.

The amount of staff and other expenses is relative to the market acceptance of our services and the extent to which we can use cash flow to self-fund operations and growth.  It has become a necessity for the project to approach the market in this way given the economic condition of the economy.  The funding market also responds favorably to services that use a viral self funding approach.  Concern for profit is not the primary objective it’s survival.

Cost of Acquiring the Staff

To recruit Commissioned Sales force, we need to advertise in Monster.com, CareerBuilder.com, and HotJobs.com or similar such websites.  This adds an expense of about $50,000.  The in-house HR agents will screen the candidates and make appropriate hiring.

Projected Roll out Schedule;

The company has projected an initial $600,000 development cost from AJ Square Inc. of Madurai, India for a beta starting model.  It has not been fully determined if we will definitively use AJ Square as our primary development partner.  Terms of a development schedule are available for negotiation once a guarantee of funds has been established.  We would then shortly thereafter have the ability to recruit sales associates from a beta model.  It is critical to recruit a sales force to begin selling advertising or sponsorship's and other link sales opportunities in the beta stage of the project.  Collectic also intends to use the Journalism, Specialty Advertising and Multi Level Marketing industries to recruit sales personnel.  All these markets offer skills which bring expertise to assist in our growth.  It is crucial to establish a cash flow from the start.  Collectic may restrict access to certain services or provide access only to those who are active paid subscribers to services.  We are considering as Facebook did to target a specific niche while rolling out the full extension of services.  A formal Roll out schedule and promotional campaign will be prepared as we get closer to the beta period.

The listed amounts below or “Funding Request and Use of Proceeds” are for an initial roll out.  The beta launch will obviously create a truer picture of the capital demands of the enterprise.  This company has been designed and will be initiated as a self-funding grass roots project.  Created to be profitable from the start. Our intent is to roll this out in beta to a select group or community only as others have done to markets such as the education community.

Collectic may offer a paid service contribution initiative promoted to those within the initial online trial groups. Collectic will launch its associate employment campaign along with an advertising promotion campaign to business to promote our potential to the community initiating a sponsor ad sales campaign from the start.

Collectic may offer select groups of services to the initial group for a discounted price to assist in our capital demands.  Collectic may only need a portion of the funds listed.  It is unknown what the reception will be from the public.  Initial receptions from those who we have approached that are industry savvy and realize our uniqueness have indicated we should get significant market share.  What that market share will be is unknown.  Any market share from competitors previously mentioned will translate to significant revenue. Some of our competitors have not been profitable in their respective enterprises to date.  This is because they went for major growth and continual updating of technology servicing an unknown market while loosing money.  They were lucky to enter the market at a time when money was readily available and uncaring as to the immediate results.  This is not the case for Collectic.  It will be necessary to maintain a strict sense of control to maintain costs to manage our growth.  Collectic enters a market still maturing to its potential with services anticipated but under served.

Funding Requirments:

Collectic is looking to raise an initial $2,000,000.

Use of proceeds:

Development R&D/consulting service 600,000

Management expenses                           150,000

Acxiom directory data                            100,000

Office expense                                       125,000
Office help                                               90,000

URL Cost                                                20,000

Marketing Expenses
Collateral Materials                                  30,000
Recruitment services                                75,000
Marketing Dir.                                       140,000
Marketing Support Staff                         150,000
Travel                                                      50,000

Publicist                                                 175,000

Professional Services                               40,000

Server & Equip Expenses                        75,000

Legal & Accounting                                 80.000

Miscellaneous                                        100,000

Total                                                 $2,000,000


Key Principals:

Terry Kelliher - Founder Collectic Media - Mr. Kelliher fostered the idea for Collectic during the dot com bubble of 2000 and nurtured the idea to its present stage of development.  While involved in Real Estate in addition he has been a political operative in many CT state campaigns and worked as a small business consultant to small business and start-ups on issues of marketing and management.  The former owner of Americare Property Services - A Property services company servicing the greater Hartford area managing services of over two million sq. ft of commercial office and industrial space for Property Management firms. 1986 - 1993, PhotoDimensions of America, Inc. Avon CT, 1994-95 Directed marketing and promotion for Imaging database firm.  Worked for startup software firm MultiMate in 1984 directed new market entrances for Word processing program.  Company sold to Ashton-Tate.

Keith R. Colli – A graduate of the Hotchkiss School, attended Boston University.  Keith became a real estate agent and worked to take control of the families firm of Colli-Wagner Realty, a 12 office 250+ agent company, established in 1959.  Other ventures involved owning and managing several restaurants and nightclubs.  Keith formed K-C Associates a real estate appraisal and consulting firm.  During the real estate downturn of 89-93 he became an expert witness for court proceedings in federal and state foreclosure matters representing major lending institutions.  Keith has been involved with development of programs currently being utilized in today’s financial crisis.  Entrepreneurship is a family trait which Keith has exercised all his life.

Jeremy Gorman - Education: AB - Harvard University, MS - Case Western University - Partner of LAUNCH, an Independent Consultant firm relating to startup businesses, prior background employment as VP R&D and manufacturing Loctite Corporation, Other startup companies related to chemical engineering.
Jeremy has acted as a consultant to the founder in the formation of the business and its potentials.

Dr. Muthu Sankaran - is a Graduate of IIT Bombay, India (receiving his master’s degree in Electronics) and Stevens Institute of Technology (where he received his Doctorate).  Dr. Sankaran has 25 years experience in computer technology, primarily in software development.  He has worked for Philips Research Labs, Gerber Systems Technology, CIGNA, Lincoln National and Mass Mutual.  He founded Controls and Drives Corporation (Telecommunications) and Packaged Communication Technology (CAD/CAM software systems).  He is currently a consultant to several companies.

Mike Callan - Chief Information Officer - References to follow. 

Appendix 1

Data Resources used Collectic:

The data resources for Collectic’s search capability include:

  •  SIC (Standard Industry Code) information that is publicly available and contains business directory sorted by SIC code.
  •  NAICS (North American Industry Classification System) information that is publicly available and contains business directory sorted by NAICS code.
  •  Zipcodes database that helps localized and regional search
  •  Government database services – Firstgov.gov - usa.gov etc, other national and international governmental data sources where applicable.
  •  Lucene or Yahoo search BOSS development tools or alternative open source search directory tools.
  •  Axciom data- residential and business.
Collectic's interactive platform is aimed at providing a fulfilling user experience while promoting the formation of long-lasting and "sticky" communities. It's overall objective is ensure that both new and existing members frequently revisit their Collectic "Communities of Purpose" and remain involved for extended periods of time.

Collectic is developed as a trusted network where each community participant's identity is known only within the communities where the respective participant has elected to register using his/her real name. Collectic guarantees that each member's identity is only known within the community network and never exposed outside of the network.

A. Develops low cost but high quality/content rich web portal channels for Government, non-profit organizations and topic specific groups connecting individual users to each other via the internet and through the phone.  The network utilizes government and user provided information sources as content to initiate interaction.  Members source news resources such as RSS news acquisition and blogging as examples of added content to reference as important to other portal channel members.

B. Portals are organized locally (city/state) or functionally providing strong incentive for local or other business to sponsor and buy ads

C. Over 1000 URL identities have been reserved to form the basis of the Collectic Network and it's services.  Individuals will form their own portals, bulletins, blogs, groups and page sites using on screen templates and limited interaction with Collectic personnel required.  Use of common name backbone and interconnecting links will facilitate higher search engine rankings for our community users.

The primary emphasis is on local community interests and activity.  The level of interest expands the member’s use to state, regional and national niche groups and services.  The following diagram illustrates the ties between local and national associations.

Collectic Media provides niche options of content and identity.  Each portal channel is directed at a specific group of interest or niche.  Our hierarchical nature of construction offers the user focused options of access to content.  The opportunity to keep the purpose of the discussion directed to the content of the portal offering e.g. womensgroups.com/net to women’s interests or healthgroups.org/net to health issues etc.

Appendix 2:

Domain Summary:

The following examples express the path from an initial localized topic homepage for the individual registered user.  The links from each of the following pages provide local content and can be expanded in relevant search paths of regional, state and national content.  Each portal can be accessed by its URL name e.g. towncommittee.org etc.  Each portal services a group path (seniorgroups, womensgroups etc.) to the network to provide services.

In the context of commercial applications Wherecouldibuy.com (WCIBuy.com) is used as a central search application to access our local commercial catalogue and service portals.
Examples: Beautylocale.com, Dateingadvantages.com, Weddingcatalogue.com, Thenewhomestore.com, Tagsaleonline.com etc.

From the Collectic home page, 16 group topic categories as well as the networks service applications can be accessed. The following examples of how the topics work in relation to the network.

Governmentgroups home page – is the super portal of government related sites within the Collectic Network. This is a topic category portal accessed on the Collectic home page along with the other 16 topic categories. Governmentgroups gives access to International, National, State and Local government sites and are referenced via the explore option on the page. Each of the topic categories works similarly within the network. Each topic in the explore option is a separate portal channel and can be accessed separately via its own url which is spidered into search engines to create our viral market potential.

Politicalgroups - Links political portals and state and local party websites nationally. Links to political activity of individuals and groups. Links from here include Republicanstateparty, Democraticstateparty, A-lincoln.org, Jefferson-Jackson-members only portals for elected party officials, Nationalcommittee, statecentralcommittee. Statechairman, stateexecdir, Townchairman, Countychairman, towncommittee, countycommittee, towngovernment, stategovernment, committeemen, Communitygroups, Politicalgroups, laborgroups, Pacmail, politicomail, Laborleader, Unionactivist, Communityactivist, Politicalcampaign, Politicalpolls, Democraticvoters, Republicanvoters, Independentvoters, Politician, Politicaladvisor, Economicadvisor, Capitalvote, Capitalreview, Campaignadvisor, Domesticpolicyissues, Stateissues, Federallegislation, Statelegislature, executivebranch, Legislativecaucus, Congressperson, Senatorial. All these URls act as separate portal offerings to service each vertical niche group and the constituents or members that interact with them.

Additional Examples of Portal Channels:

Communitygroups - The community network offering. This is the home page to creating or finding a community group within their town or region, state and nation. Contains a search engine and a listing of group channels for easy access and use. Services off this page are to create a group and the finding of groups within the registered users community. Form a temporary group on an issue etc. Womensgroups, Mensgroups, Churchgroups, Spiritualgroups, Seniorgroups, Studentgroups, Collegegroups, Childrensgroups, Learninggroups, Parentgroups, Singlesgroups, Culturalgroups, Civicgroups, Ethnicgroups, Serviceclubs, , Servicegroups, Veterangroups, Specialinterestgroups, Consumergroups etc. etc.

Stategovernments has two initial pages one that indexes all states then individual state pages which has a search engine to link the user to our state website url links with indexed pages - key word driven. Links from our list include - stategovernor, Executivebranch, stateattorneygeneral, statetreasurer, stateconsumerprotection, statecomptroller, statelegislature, statelegislator, legislativecaucus, legislators, staterepresentative, Congressperson, Senatorial, generalassembly, freedomofinformation, secretaryofstate, registrarofvoters, Votersregistration, statesenate, Stateboards, publicservices, communitycalendar, statebulletin Childrensservices, stateissues, Consumeractivist, Communityactivist, Consumertesting, Federallegislation (effecting individual states) Domesticpolicyissues,

Towngovernment - Town government home page - two pages - first, lists all the towns of the state or provides a search of towns, the other is for individual towns and has a search engine link to town related websites and information with indexed pages - keyword driven. Links on this home page from our list include: Wherecouldifind.com Wherecouldibuy, Communitygroups, Communitycalendar, Childrensservices, Policebulletin, Publicservices, Politicalgroups, Towncouncils, Townboards, Schoolcommittee, Mayorsoffice, Firstselectmen, selectmen, townclerk, townmanager, zoningboard, planningboard, Federalgovernment, towncommittee, Registrarofvoters, communityactivist, Contribution2, Votersregistration, Publicauctionblock, Tagsaleonline, Iconcur, statelegislators, stategovernment, Provides features to create a temporary group providing forums on issues before town or state government. Links to state representatives, congressman senators etc. Groups such as schoolcommittee.net will offer opt-in tools to communicate to other groups within the network.

Townbulletin – This site offers access to over 40 different bulletin applications focused on community information e.g. policebulletin, highschoolbulletin, churchnewsbulletin etc. The town bulletin for each member is referenced by the users ID which brings local content forward when the member accesses any of the links within the network. Links on a users townbulletin include Towndirectory, Obituarypage, Tagesaleonline, CollecticCatalogue, Editorialpage, Communitycalendar etc.

The Townbulletin page provides notices of concern to the town, has links to other areas of the community. Communitycalendar.net offers a calendar feature to each community, region and state. Provides a scrolling banner of local government notices. Next meetings features etc. All of the following page links are accessible from this page.

Towndirectory – Directory of town personnel, resources and links. Links from this page include townbulletin, communitycalendar, publicservices etc.

Publicservices - Public service links from town bulletin, police bulletin, and town government pages. Search engine provides information and links to public services within a town, region and state. Other links on this page include towndirectory, childrenservices, communitygroups, Consumergroups. Communityservice, Communityactivist.

Policebulletin - Similar to town bulletin page focused on police department information with notices to the community. Interactive features include Start a block watch group via Blockwatchgroups.com another of our public service portal channel offerings within your community etc.

Additional Service Descriptions:

Communitycalendar - A notice directory to town, region, state and national events. Town and topic events by date. Can also provide calendaring tools to other sites. Other links on this page include community services.

Contribute2 - Provides the ability to contribute to various charities or causes within a town, state and national to individuals, groups and organizations. Also provides the contribution technology to sites via a shopping cart technology offering.Other link sites on this page are Contribute2.com, Contributions2, Contributors, Communitygroups, Communityservices, Publicservices, Politicalgroups, etc.

Wherecouldifind (WCIFind.com) - Search engine directory to the whole network.  Searches by town, region, congressional district, State and National - Keyword search, blogs/vlog,catalogues,members, groups, by topic etc.

Wherecouldibuy (WCIBuy.com) - Search by town region and state. Keyword search commerce links. Catalogue services directory.

AsktheKnowledgeable - a member driven service to bring knowledgeable members in contact with those who are uninformed on topics of the groups subject topic. This service may be expanded to include a service staff to direct service and resources to members.

Email - Civicmail.net, Politicomail.net.Votemail.net, Labormail.net, Seniorsmail.net-org, Lobbymail.net, NGOmail.net, Pacmail.org, Busimail.net, Posthumousmail, Email services directed at specific niche markets.

Publicauctionblock/tagesaleonline.com - Local and regional auction and classified services.  Should partner here with existing service but maintain local/regional flavor.  A piece of the transaction fee goes to a local charity of choice. Fee based to us. Tagsaleonline provides classified advertising features to community and has a regional and state listings feature.

Iconcur.com - Acts as a hub of SMS, RSS  to Mail and IM client services.  Should integrate with mail services, polling etc.

Moneyadvice - List resources for financial counseling and tax services, local brokerage resources, financial news feed etc.  Links also include investmentgroups, Moneyadvisor, IRSfiling, Newsfeed, Stockquotes.

Obituarypages.info/ Memorialsite.org - Notices of local obituaries with a memorial site section for permanent placement. This can be offset from advertising from Mortuaries, burial services, cemeteries, churches etc.

Shoppingadvantages.com - shopping notices and search for sales. This may be a partnered site.

Dating advantages.com - This site aggregates the online dating options available. These sites offer a cut of the fee for bringing clients. Match.com etc. We may just partner with one provider as AOL does.

Travelobjective.com - Travel site which may aggregate other sites or act in partnership with Expedia or other like service.

Thenewhomestore.com - Has links to home sales and services other links provided here are canibuy.com, bankownedhomes, realtor.com, local real estate links.

Addot.com - Provides site services and consulting to clients from marketing and advertising to web development.

Appendix 3:

Registered URLs by Category :

Collectic Media owns 2500 or so URL extensions. The following or attached URLs are listed as .com, .org, .net, .info, .tv, .co and .mobi. In many instances we have purchased multiple extensions of the same name. For example Collectic has acquired towngovernment as .com, net, org, info, tv and. mobi for use of the name brand on multiple platforms.